Discounted Uber rides available in Sandoval County for July Fourth weekend
Rio Rancho and other Sandoval County residents can get up to $10 off two Uber rides from Friday morning through early Monday to avoid holiday DWI risk.
Sandoval County residents, including people leaving Rio Rancho for Fourth of July fireworks and late-night gatherings, can use discounted Uber rides from 10 a.m. Friday, July 3, through 2 a.m. Monday, July 6. The Take a Ride on Us offer covers up to $10 off two rides, is limited to the first 2,500 rides, and applies only to Uber trips, not Uber Eats or driver tips.
The voucher code for the holiday promotion is NMUSA250. Riders claim it in the Uber app under Vouchers, making the discount a quick option for anyone who plans to drink and does not want to drive home on crowded holiday roads.
The campaign is aimed at one of the deadliest stretches of the year for impaired driving. The National Highway Traffic Safety Administration says 2,719 people were killed in traffic crashes during Fourth of July holiday periods from 2020 through 2024, and 38% of the drivers killed were drunk. In 2024 alone, 579 people died in crashes during the holiday period.
Sandoval County’s DWI Prevention Program has worked with Cumulus Radio on Take a Ride on Us during holidays and special occasions throughout the year, turning the program into a recurring safety tool rather than a one-time promotion. The county’s message is straightforward: use the discount instead of risking a DWI stop, a crash or a late-night emergency call that could have been avoided.
The push comes as New Mexico continues to wrestle with persistent impaired-driving problems. New Mexico courts reported 10,041 felony and misdemeanor DWI dispositions in calendar year 2024, and 68% ended in convictions. The New Mexico Department of Transportation says its Traffic Safety Division uses data-driven impaired-driving enforcement and prevention programs to reduce crashes, fatalities and injuries.
For Sandoval County, the timing matters. Holiday traffic, barbecues, fireworks and alcohol often collide on the same roads, especially around Rio Rancho and the county’s busiest corridors. The Uber discount gives residents a practical way to get home safely while helping keep DWI enforcement, crashes and ambulance runs from rising on a night when every unsafe trip can turn into a costly one.
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