Saturday Candy Co. opens third Long Island shop in Westhampton Beach

Saturday Candy Co. is opening its third Long Island shop at 1 Moniebogue Lane in Westhampton Beach, putting the Swedish sweets brand in the Hamptons just as the summer season is set to hit full stride.

Founder Julia Brandt said the location fits both her personal history and the business case. Her husband’s family has worked in the area for about 40 years, and Brandt said that when she first came to the United States from Sweden, she lived in the Hamptons for a couple of years. Westhampton Beach, she said, felt like the right move because it is accessible without being too far out on the East End, which matters for a shop that needs a mix of year-round locals and summer visitors.

The timing is deliberate. The village’s beach sticker schedule shifts from weekends only in late May to seven days a week starting June 27 through Labor Day, a built-in signal that foot traffic is about to climb. The Greater Westhampton Chamber of Commerce also says its Hamptons Visitors Council calendar is printed during the summer months from Memorial Day through Labor Day, underscoring how heavily the village relies on the warm-weather economy.

Saturday Candy Co. has built its brand around a simple concept with strong repeat appeal: authentic Swedish pick-and-mix candy delivered fresh each week. The shop is inspired by lördagsgodis, the Swedish tradition of Saturday sweets, and its stores lean into that identity with a large pick-and-mix candy wall, imported Swedish treats and a broad selection of international sweets. That format has already found an audience at the company’s original storefront on 73 Main Street in Stony Brook, which opened in October 2025 and now operates seven days a week.

The company expanded again in Sayville, where the store at 12 Gillette Ave. was slated to open April 1. Brandt said that location would feel very similar to Stony Brook, just slightly smaller, after she noticed many South Shore families were already traveling north for the brand’s candy wall and weekly fresh inventory.

Westhampton Beach will be the first move into the Hamptons, and Brandt said the store is expected to open in late June, though no official grand opening date had been announced as of June 1. She has also said the village location will host special promotions and events throughout the year, signaling a store built to function as a destination, not just a checkout counter. For Westhampton Beach, the opening is another sign that established Long Island brands see the East End as a place where seasonal demand can justify another storefront and a bigger bet on summer spending.