Education

AWC's Scott Gross Boosts Matadors Coverage, Champions Mascot Challenge, Play 4 Kay

Scott Gross expanded AWC Matadors coverage and highlighted community campaigns like the Mascot Challenge and Play 4 Kay to boost local engagement and support breast cancer awareness.

Lisa Park2 min read
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AWC's Scott Gross Boosts Matadors Coverage, Champions Mascot Challenge, Play 4 Kay
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Scott Gross has stepped into a visible role amplifying Arizona Western College athletics, bringing nearly 30 years of broadcast experience to Matador play-by-play, stats, schedules, and community storytelling. Gross’s work aims to connect Yuma County fans to on-campus games and to use sports coverage as a platform for local causes.

Gross discussed that role on the What's Up Yuma? Radio episode with hosts Jonny Porter and Carmen Márquez on January 22, 2026. The conversation laid out how expanded game coverage and tighter community partnerships help raise the profile of Matador Athletics while directing attention to campaigns such as the Mascot Challenge and Play 4 Kay. Mascot Challenge events are designed to increase family-friendly attendance and community spirit at AWC events, while Play 4 Kay is a fundraiser that raises money for breast cancer awareness.

For Yuma County residents, those partnerships carry public health implications. Play 4 Kay’s focus on breast cancer awareness complements clinical screening and education efforts by local health providers and nonprofit groups. In communities with rural geography, border dynamics, and population groups facing insurance or transportation barriers, community-driven fundraisers and awareness campaigns can improve outreach, encourage screening, and help connect people to support services. Anchoring those efforts in college athletics also helps reach younger audiences and families who might not be engaged through traditional health channels.

Gross’s background in local TV sports and longtime presence in Yuma adds trust and continuity to that outreach. By expanding live coverage, game recaps, and statistics, Gross is creating more touchpoints for fans to learn about events and fundraising drives tied to the Matadors. Those touchpoints matter not only for ticket sales and school pride but for how sports can mobilize volunteers, donors, and local businesses to support health-focused causes.

The immediate impact is practical: more consistent play-by-play and publicity for schedules makes it easier for fans to attend games where Mascot Challenge activities and Play 4 Kay fundraisers occur. The broader effect is civic - strengthening ties between Arizona Western College and its community partners can promote health equity by directing attention and resources to gaps in screening and survivor support.

Listen to the episode at kawc.org/podcast to hear more about Gross’s plans and upcoming Matador activity. For Yuma County readers, increased coverage means clearer schedules, more chances to support teammates off the court, and more community-led opportunities to boost breast cancer awareness and screening access in the seasons ahead.

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