Activision and Saudi Esports Federation stage Black Ops 7 Riyadh launch

Activision partnered with the Saudi Esports Federation to run a localized launch event for Call of Duty: Black Ops 7 on Jan. 6 at the SEF Arena in BLVD City, Riyadh. The event mirrored global release timing and centered on a live 6v6 influencer showdown featuring 12 creators split into two teams, The Guild and JSOC, aimed at amplifying the title across region-specific channels.

The launch blended competitive spectacle with audience-facing content built for Arabic-speaking fans. Activision and SEF pushed localized messaging on Arabic TikTok and Instagram channels and highlighted in-game bundles timed around Ramadan and Eid as part of their regional strategy. Organizers emphasized creator-driven content creation and a pledge to embed local culture into ongoing promotion rather than running a one-off event.

For players and creators in Saudi Arabia and the broader Middle East, the practical effects are immediately visible. Expect more Arabic-language content, creator activations tailored to local holidays, and live events staged at established venues such as SEF Arena. That combination gives local streamers and competitive teams clearer pathways to visibility, and provides players more culturally relevant ways to engage with in-game cosmetics and seasonal offers.

The event also matters to the competitive scene. A 6v6 influencer format speaks directly to classic multiplayer expectations in the community, spotlighting familiar modes and loadouts for viewers. Using well-known regional creators in team formats creates shareable moments that can boost grassroots tournament interest, sponsorship opportunities, and local viewership numbers—factors that help justify future investments in live events and localized esports infrastructure.

Longer term, the campaign signals a shift toward deeper regional engagement rather than basic translation. The focus on culturally timed bundles and Arabic social channels aims to convert casual interest into sustained community engagement, which benefits players through more relevant content drops and benefits creators through steady collaboration opportunities.

The takeaway? If you play or create in the region, follow the Arabic TikTok and Instagram channels and watch for Ramadan and Eid bundles in the in-game store. Attend local shows when they pop up at SEF Arena to network and get noticed. Our two cents? Treat this as an opening salvo—lean into creator collabs, polish your competitive highlights, and be ready to ride the next wave of localized events.