Adidas, FFR unveil 120th‑anniversary Le Crunch kit and heritage capsule

Adidas and the French Rugby Federation have unveiled a 120th‑anniversary collection marking 120 years since France’s first match against England in 1906, and the special on‑pitch jersey will be worn at the Stade de France by Antoine Dupont and Louis Bielle‑Biarrey in the final Six Nations match on March 14. The campaign was teased by adidas France with the line, “120 ans qu’on partage la même table. Le 14 Mars, le couvert est de nouveau dressé. 🍽️”

The centerpiece is a light blue match jersey with a white classic collar and an embroidered gold cockerel, pairing the Trefoil and French Rugby Federation emblems in elegant gold finishes. The FFR store describes the piece plainly: “The Adidas France Rugby 120 Years jersey is part of French rugby history, paying tribute to the origins of the French national team,” and specifies Climacool technology, piqué fabric and a standard fit intended for both match days and everyday wear.

Beyond the match shirt, the drop blends technical on‑pitch kit and leisurewear. On‑pitch items include white match shorts and red playing socks, while leisure pieces span a French terry jersey and shorts set, an acrylic knitted cardigan, twill cargo trousers, a white anthem jacket with tricolour three‑stripe trim on the arm and two t‑shirts. Houseofheat lists SKUs JZ7425, KF7419, KD9865 and KD9867 and notes the capsule’s color language as “Clear Sky” and “Off White,” adding that “A Trefoil logo and French Rugby Federation (FFR) emblem share real estate across the front of all items, with both branding elements opting for elegant gold presentations.”

Commerce details are mixed in the sources. Houseofheat states “All items are now available via adidas.com. Pricing ranges between $60‑$120,” but also shows a retail line with $110, $220 and $60 next to SKUs, so expect variance between lightweight tees and heavier outerwear. The match and heritage jerseys moved fastest: reports show those two items sold out in under 24 hours, prompting social buzz that this could be “the best jersey drop of the year in any sport, not just rugby,” and Reddit threads calling it “a collector’s item” and “it's awesome.”

For anniversary gifting, pick by profile: buy the match or heritage jersey for the memorabilia collector who values provenance and on‑field provenance, the French terry set or knitted acrylic cardigan for a partner who prefers comfort and repeat wear, and the anthem jacket or twill cargo trousers for someone who wants rugby styling without playing rugby. Expect to pay closer to the top of the Houseofheat range for embroidered details and outerwear; lighter tees and leisure pieces will sit near the bottom.

The drop underlines adidas’ appetite to mine sporting heritage beyond football while keeping technical performance in play, and with the jersey due on field at Stade de France on March 14 it will soon be visible in the moment that inspired the capsule, a match the French will be hoping seals a Grand Slam.