Aire Fashion & Retail LLP Unveils Bespoke Lab-Made Custom Pendant Collection

Aire Fashion & Retail LLP announced from Mumbai on Feb. 19, 2026, that it has launched a bespoke collection of lab-made diamond pendants, introducing both a ready-made lab made pendant collection and a dedicated service for lab made custom pendants. The debut is headlined by a significant range of lab grown diamond cross pendants and uses the company’s branded stones, “Diamond Aire.” “True luxury is personal,” said the Creative Director at Aire Fashion & Retail LLP. “With our new lab created diamond cross pendants and custom design options, we are giving our customers the tools to create meaningful pieces that don't compromise on their ethical values or their budget.”

Aire said it has updated its digital storefront to facilitate a more interactive shopping experience, positioning the site as the access point for lab diamond necklace online shopping and bespoke creations. The announcement describes a “streamlined experience” for custom lab made diamond pendants that allows customers to “access the full pendant suite directly,” and frames the change as a path for clients to bring unique design visions to life with Diamond Aire stones.

The brand’s marketing language places the launch at the intersection of craftsmanship and ethics. Aire is described as “a leader in disruptive luxury” and positions the new pendants as bridging “the gap between high-end artistry and ethical sourcing,” with an emphasis on a “transparent supply chain” and a section title the company uses, “Artistry in Every Carat.” The release headline itself declares the collection “Defining personal luxury with ethical lab grown diamond cross pendants and custom-tailored designs for the modern connoisseur.”

For gift-givers, the collection targets buyers who want personalization and spiritual expression: the cross pendant range is explicitly called out as a centerpiece of the launch, and the Creative Director’s statement ties customization to ethical and budgetary concerns. Aire’s wider retail offering gives a clear pairing opportunity: the company’s storefront already promotes lab-grown diamond tennis bracelets under slogans such as “Shine with Aire’s Sustainable Brilliance” and “Adorn with Purpose.” Those bracelet pages state that their lab-grown tennis bracelet options include white gold, certification for quality and authenticity, bespoke customization on request, and diamonds rated 10 on the Mohs scale for durability.

The announcement does not list price points, carat sizes, or specific metal options for the new pendants, and the company did not supply a direct link to the pendant suite in the text provided. Still, the February launch and the updated interactive storefront mark a clear strategic push: Aire is expanding its lab-grown jewelry line beyond bracelets into bespoke pendants, aiming to sell personalized, ethically positioned pieces to modern buyers who care about provenance and design.