Aire Fashion & Retail LLP Unveils Bespoke Lab‑Made Custom Pendant Collection

Aire Fashion & Retail LLP announced the debut of a specialized collection of lab-made pendants in a PRLog release datelined MUMBAI, India, Feb. 19, 2026. The company described the launch as part of its disruptive-luxury positioning, using the exact phrasing, “Aire Fashion & Retail LLP, a leader in disruptive luxury, today announced the debut of its specialized lab made pendant collection.”

The release highlights personalization and spiritual expression as central themes, declaring, “This new launch focuses on personalization and spiritual expression, headlined by a significant range of lab grown diamond cross pendants and the introduction of a dedicated service for lab made custom pendants.” Aire positions the bespoke offering around its signature “Diamond Aire” stones and promises a streamlined custom-design experience that allows clients to “bring unique visions to life using the brand's signature "Diamond Aire" stones.”

Brand copy on Aire’s own store emphasizes sustainable craftsmanship and storytelling. Aire Store language reads: “Discover Aire’s captivating collection of lab-made pendants, where sustainable craftsmanship meets heartfelt elegance,” and invites buyers to “Dreaming of a unique design? Reach out to create a bespoke lab-grown diamond cross pendant that’s distinctly yours.” Those lines frame the collection as both spiritually expressive and ethically minded.

The company’s materials make explicit claims about ethics and quality, combining taglines such as “Defining personal luxury with ethical lab grown diamond cross pendants and custom-tailored designs for the modern connoisseur” with practical assurances: “Certified Excellence: Every lab-grown diamond cross pendant is authenticated for quality and authenticity.” The PR and store copy also highlight logistics, stating “Nationwide Delivery: Enjoy fast, secure shipping across India,” and the FAQ repeats that pendants are certified and customizable: “Yes, every lab-made pendant is certified for quality and authenticity” and “Can I customise my pendant? Absolutely! Contact us to design a bespoke lab-made custom pendant tailored to your vision.”

Product-care guidance appears in the brand FAQ and retail copy, advising routine maintenance with the line, “Annual Care: Visit a jeweller yearly to inspect and polish your lab-created pendant for lasting sparkle.” The PRLog page metadata includes contributor labels and page artifacts—M21WORLD PRs appears as a sub-label, the tag “Lab Made Pendant” is shown, and the page displays navigation snippets such as “20 | 19 | 18 | 17 | 16 | 15 | 14” alongside a masked contact shown as “Email \\\@echovme.com Email Verified.”

The announcement leaves several practical questions unanswered in the materials supplied: there are no retail prices, no named certifying laboratories for the “authenticated” claims, no lead times or SKU counts for the bespoke service, and the original PRLog excerpt available to reporters is truncated mid-sentence. For now, the collection is presented as a company-led launch focused on lab-made, lab-created and lab-grown diamond pendants, with bespoke design services built around the “Diamond Aire” stones and nationwide delivery across India.