ANTA and Michael M debut first Beverly Hills flagships with star-studded openings

ANTA and Michael M chose Beverly Hills for milestone launches this season, but with distinct playbooks. ANTA’s first U.S. flagship opened at 330 N. Beverly Drive in a roughly 2,500–3,000 square-foot space with an official ribbon cutting on Feb. 13, 2026 attended by NBA stars Kyrie Irving and Klay Thompson, ANTA leadership, City of Beverly Hills officials, and the Beverly Hills Chamber of Commerce. Michael M has opened its first standalone Beverly Hills boutique, described by Rachel Levy in a March 5 report as a "private residence for modern monarchs," with personalization and bespoke services positioned at the core.

ANTA framed the Beverly Hills store as a U.S. brand hub for product and storytelling. Samuel Tsui, CEO of ANTA Brand, said, "Opening our first U.S. flagship in Beverly Hills is a defining moment for ANTA. This store represents our commitment to the U.S. market and our belief that sport, culture, and performance innovation belong on the world's biggest stages. Beverly Hills is the perfect home for that vision." PR Newswire’s Feb. 3 announcement outlined a curated assortment across performance running, lifestyle footwear, signature basketball, and apparel, and described immersive athlete storytelling and brand environments as central features. The grand-opening program included remarks from city and chamber leaders and a special presentation on athlete collaborations and design intent.

Local reporting confirmed a mid-January soft opening that generated product buzz. LAPost reported the soft opening in mid-January and said the KAI 3 Lunar New Year limited edition drew significant attention ahead of the Feb. 13 official opening. LAPost also described the flagship as a "sports lifestyle hub" with planned programming such as run clubs, athlete-led activations, basketball culture salons, and technology experience workshops, and noted an Irving-themed ANTA park scheduled to open in Santa Monica on Feb. 15.

Michael M’s Beverly Hills boutique is being presented as a bespoke retail residence rather than a typical storefront. Rachel Levy’s March 5 coverage emphasizes personalization and bespoke services as the boutique’s primary offering; National Jeweler ran renderings titled "Michael M Beverly Hills Flagship Interior Rendering" and "Michael M Beverly Hills Flagship Exterior" on March 4. Neither Levy’s piece nor National Jeweler’s renderings supplied a street address, square footage, executive quotes, or interior design credits for the Michael M location.

The opening dates reconcile across outlets: PR Newswire announced ANTA’s Feb. 13 opening on Feb. 3, LAPost confirmed both the official Feb. 13 opening and a mid-January soft opening, and National Jeweler published Michael M renderings on March 4 ahead of Levy’s March 5 article. Beverly Hills’ draw for global brands is consistent across reports; archival coverage of other luxury moves in the market, such as Michael Kors’ return to Rodeo Drive documented in 2024 trade reporting, provides broader retail context for why both ANTA and Michael M selected the city.

These two flagships test contrasting models in the same luxury ecosystem: ANTA’s directly operated, athlete-driven community retail model and Michael M’s intimate, bespoke boutique model. Watch for ANTA’s programming calendar and further disclosures from Michael M on address, bespoke service mechanics, and design credits to see which approach yields sustained local engagement and commercial momentum.