Apple Faces $250 Million Settlement Over Siri AI Advertising Claims

Apple agreed to a proposed $250 million settlement that could pay at least $25 per device to millions of U.S. buyers, but the headline amount is likely to thin out fast once claims are divided among roughly 37 million covered phones.

The agreement covers purchases made in the United States between June 10, 2024 and March 29, 2025, including all iPhone 16 models as well as the iPhone 15 Pro and iPhone 15 Pro Max. Buyers are expected to receive notice by email or mail if the deal wins court approval, and claims will have to be filed through that process to receive money.

The lawsuit accused Apple of falsely advertising Siri’s artificial intelligence capabilities and of promoting Apple Intelligence-powered Siri features before those tools were actually available when the iPhone 16 was marketed. Filed in March 2025, the case said consumers were sold on features that were delayed rather than delivered as advertised. Apple did not admit wrongdoing in the settlement.

The proposed deal was filed May 5, 2026 in the U.S. District Court for the Northern District of California as Landsheft v. Apple Inc., 5:25-cv-02668-NW. Judge Noel Wise is scheduled to hear the settlement on June 17, 2026. If the court approves the agreement, notices to eligible consumers are expected to begin within 45 days of the filing.

The payment structure is designed to move quickly, but it also underscores how a large settlement can translate into modest individual recovery. The filing says eligible owners will get at least $25 per device, with payouts potentially rising to as much as $95 depending on how many other claims are filed and other factors. That means the final check could land much closer to the minimum than the headline figure suggests, especially if millions of people submit claims.

The deal follows a broader backlash over Apple’s Siri rollout and the marketing of Apple Intelligence features tied to the iPhone 16 launch. For consumers who paid a premium for phones advertised with more advanced AI functions, the settlement is a form of accountability, but not a full remedy. The court still has to decide whether the agreement can move forward.