Technology

Apple to replace Siri with built-in chatbot codenamed Campos

Apple plans to overhaul Siri into a conversational AI called Campos, deeply embedded across iPhone, iPad and Mac, reshaping how users interact with devices.

Dr. Elena Rodriguez3 min read
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Apple to replace Siri with built-in chatbot codenamed Campos
Source: bitcoinworld.co.in

Apple is moving to replace the familiar voice assistant with a full-fledged conversational AI internally codenamed Campos, a shift that would embed chat capabilities across iPhone, iPad and Mac and change how users summon and receive help from their devices. The new assistant will accept both voice and text inputs, and will be invoked the same way users call Siri today, by saying “Siri” or by holding the side button on compatible devices, but it promises a broader, more conversational experience than the current system.

The Campos project is designed to integrate deeply into iOS, iPadOS and macOS, surfacing answers and task execution across system interfaces. A marquee feature called World Knowledge Answers will provide web-summarized responses with citations, an effort to anchor generative replies in verifiable sources and to reduce hallucinations that have dogged many large-language models. Apple has reportedly been testing the new engine internally through an app named Veritas, a text-based environment used for evaluation and not intended for public release.

Technically, Apple plans to couple the new assistant with a custom model built on Google’s Gemini technology under a multi-year partnership. That choice reflects a pragmatic turn for Apple, which has historically emphasized on-device processing and been skeptical of chatbot-style interfaces. The partnership and the use of a third-party foundation model highlight the trade-offs Apple faces between building proprietary models and leveraging existing, large-scale AI infrastructure to accelerate product readiness.

Apple intends to announce Campos at its Worldwide Developers Conference in June and to include the assistant as a central feature of its next major OS updates - iOS 27, iPadOS 27 and macOS 27 - with a target shipping window in the typical fall release cycle. If timeline expectations hold, the rollout later this year would mark Apple’s most significant public step into generative AI and underscore its effort to close the gap with competitors that have launched consumer-facing chatbots and multimodal assistants.

AI-generated illustration
AI-generated illustration

The redesign reflects broader strategic pressures. Generative AI services from other companies have reshaped user expectations for conversational interfaces, and Apple’s move signals a decision to compete in that arena while maintaining its emphasis on privacy and integration. Internally, the pivot follows changes in leadership and priorities around AI, indicating that prior resistance to chatbot-style assistants has softened as the company races to remain competitive.

The Campos plan raises immediate questions about privacy, data governance and the locus of computation. Integrating a model linked to an external partner will prompt scrutiny from regulators and privacy advocates about what user data is shared, how long it is retained and whether processing happens on-device or in the cloud. Apple’s longstanding privacy messaging will be tested by the practicalities of delivering web-grounded, real-time conversational answers at scale.

As Apple prepares to ship a redesigned assistant, the industry will watch how it balances accuracy, user control and data protection. The move could redefine everyday interactions with personal devices, but it will also force technical and policy trade-offs that will shape the future of consumer AI.

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