ASHI Launches 52-Page 2026 Bridal Marketing Program Bloom Into Forever

ASHI announced its 2026 Bridal Marketing Program, Bloom Into Forever, in a release published Feb 19, 2026. The company presented the initiative as a curated, 52-page catalog and seasonal marketing program designed specifically for independent bridal retailers and jewelers, positioning the asset as a business-to-business sales and merchandising tool for engagement and bridal assortments.

The program announcement includes the fragment "Program includes a product selection (engagement and bridal" but does not list participating designers, SKUs, price points, or a full product roster in the materials provided with the release. The 52-page length is the only page-level detail confirmed; circulation numbers, launch-event dates, and retailer participation figures have not been supplied in the announcement.

ASHI’s B2B infrastructure on its site suggests the catalog and marketing assets may be routed through account-restricted channels. Site copy directs users to "Login into your ASHI Jeweler Account" and to follow account-recovery flows such as "Please enter your Email Id associated with your ASHI Jeweler Account and click the 'Submit' button." The site also displays newsletter prompts including "Please Login to Subscribe to Our Newsletters!" and "BECOME AN ASHI INSIDER" with the call to "Be the first to hear about New Arrivals and ASHI B2B Features!"

The company’s published contact and account support details provide direct routes for retailers and press seeking the full catalog or further information. The site copy states: "In case of any questions or comments, please email us at CustomerService@AshiDiamonds.com or call us at (800) 622-2744." An alternate address, Info@AshiDiamonds.com, and an administrative retrieval phone, (212) 319-8291, appear in the jeweler account support copy for retrieving Email Ids and login credentials.

Site access language also signals regional gating for some content. The login area shows a "Login Restricted" heading and the message "We’re sorry, but access from your region is not permitted," which indicates some ASHI resources are restricted by geography and may affect how independent retailers access Bloom Into Forever.

ASHI’s site lists industry and education show names that contextualize the brand’s trade positioning and distribution channels; the roster includes JCK, Luxury, Couture, CBG, LJG, IJO, RJO, AGS, The Edge, BIG, JA, MJSA, JBT, JVC, JFC, and ASHI Diamonds. Those show affiliations suggest ASHI engages established trade events where a seasonal marketing program such as Bloom Into Forever could be circulated.

Key details still absent from the announcement are a complete product table of contents, participating designers or brands, pricing and fulfillment terms, and confirmation of whether the 52-page catalog will be distributed digitally via the ASHI Jeweler Account or mailed to retailers. Retailers and press can request the full program PDF, imagery, and press contacts via CustomerService@AshiDiamonds.com, Info@AshiDiamonds.com, or by calling (800) 622-2744 or (212) 319-8291.