Babylist Hits $750 Million Revenue, Eyes IPO and Billion-Dollar Goal

Babylist grew its 2025 revenue 45% year-over-year to surpass $750 million, its eighth consecutive profitable year, and set its sights on a billion-dollar run rate and a potential public market debut as soon as 2027.

Founder and CEO Natalie Gordon announced the milestones on March 26, framing the results as proof that the company's multi-year diversification strategy had compounded into something significantly larger than a registry business. "When I look at our 2025 growth, it all comes back to how well we know growing families," Gordon said. "We've spent over a decade obsessing over what families actually need, and then building it. From our core registry to the health business, financial tools, and our showrooms, every product we've launched has come from a genuine belief that parents deserve better."

The Oakland-based company has moved well beyond its origins as a gift registry aggregator. Babylist Health, which enables parents to order insurance-covered breast pumps and postpartum products, scaled into a significant revenue contributor. Media and content production, including podcasting, added an advertising-driven monetization layer alongside the core commerce business. On the physical retail side, an experiential showroom in Los Angeles is already operating, and Babylist announced plans for a 20,000-square-foot New York showroom later in 2026. A fulfillment center in Columbus, Ohio, was expanded to handle the logistics demands of the growing operation.

Executives confirmed they are targeting $1 billion in revenue for 2026, a threshold that would represent another roughly 33% year-over-year increase. A person familiar with internal discussions said the company is actively considering an IPO as soon as 2027, a timeline that makes the eight consecutive years of profitability particularly relevant as Babylist prepares any potential prospectus narrative.

Ahead of that potential offering, Babylist added two new board members: Jennifer Hyman, co-founder and CEO of Rent the Runway, and Joanne Bradford, a veteran executive from SoFi, Pinterest, and Microsoft. Gordon described the appointments as pointed preparation: "Jennifer and Joanne bring exactly the expertise Babylist needs at this inflection point for the company. As AI transforms every aspect of our business, brand trust is a strategic imperative. Their track record scaling category-leading consumer and financial services brands will give us such a competitive edge as we continue to establish ourselves as an iconic brand and the definitive parenting platform."

The competitive implications reach across the family commerce category. Babylist's registry-as-platform model has become a high-intent commerce funnel and media channel, drawing brand partners that want to reach expectant parents at the moment purchase decisions form. Its move into health services, specifically insurance-integrated products, signals that registry platforms are expanding into regulated healthcare territory, a complexity that will factor into any IPO filing. For Amazon, Target, and specialty baby retailers, Babylist's profitability record and ecosystem depth set a new competitive benchmark that a public offering in 2027 would only sharpen.