Bath & Body Works launches limited-time PEEPS spring collection for gifting

Bath & Body Works has partnered with PEEPS® on a limited-time collaboration that translates the candy’s springtime nostalgia into a colorful capsule collection of body care, home fragrance, décor and accessories. The press distribution originated in COLUMBUS, Ohio on Feb. 27, 2026 and the line is positioned for “baskets, hostess gifts and spring celebrations.”

The assortment explicitly spans personal-care and home items, with the release listing an ultimate hydration body cream, body wash, full-size and travel fine fragrance mist, shapeable soap, lip gloss, single-wick candle, foaming hand soap, PocketBac hand sanitizer, bunny backpack, bunny tote, bunny socks, bunny tray, candle pedestal, car diffuser and coin purse. Bath & Body Works framed the collection as a “curated assortment perfect for baskets, hostess gifts and spring celebrations,” highlighting décor and accessories alongside fragrance and skin care.

Fragrance plays the starring role with a scent called “Peepin’ It Real,” described as a marshmallow gourmand fragrance that blends “fluffy marshmallow, sugar crystals and whipped vanilla.” The release says the scent was “developed with world-class perfumers” to deliver a “true-to-life, crave-worthy fragrance experience inspired by PEEPS®,” aiming to evoke the brand’s saccharine nostalgia in both body and home formats.

Caitlin Servian, brand manager for PEEPS®, emphasized the collaboration’s intent to amplify spring joy: “PEEPS® has always been about celebrating the simple joys of spring, and this collaboration brings that spirit to life in a whole new way,” Servian said. “Partnering with Bath & Body Works allowed us to reimagine our iconic Marshmallow treat beyond the candy aisle, creating playful, feel good fragrances and gifts that invite fans to enjoy the sweet scents of Easter!”

Kristie Lewis, senior vice president of merchandising at Bath & Body Works, tied the launch to seasonal ritual and gifting. “We are so excited to partner with PEEPS®, an iconic symbol of spring,” Lewis said. “This collaboration was all about capturing that feeling of joy and tradition that comes with the season. By bringing this beloved Easter classic to life through fragrance and gifting, we’re giving consumers a fun, feel good way to celebrate spring’s happiest moments.”

Availability is staged: the collection is available to Bath & Body Works loyalty members online beginning Sunday, March 1, and to all consumers Monday, March 2 in stores and online across the U.S. and Canada. Bath & Body Works’ press site copy includes media assets instructions with the label “DOWNLOAD ALL IMAGES,” and the release directs consumers to bathandbodyworks.com for more information.

As a seasonal collaboration built around an “iconic Marshmallow treat synonymous with Easter,” the capsule is explicitly limited-time; shoppers seeking feel-good spring gifts and nostalgic stocking-stuffer alternatives should expect the assortment to appear online and in stores this March, while supplies last.