Beatles to open first official fan site at Savile Row in 2027

The Beatles will turn 3 Savile Row into their first official fan destination, converting the former Apple Corps headquarters in Mayfair into a ticketed experience built around the basement studio where Let It Be was recorded and the rooftop where the band played its final public performance on January 30, 1969.

The Beatles at 3 Savile Row is due to open in 2027 and will spread across seven floors, with never-seen-before archive material, rotating exhibitions, a fan store and a recreation of the original basement studio. Visitors will also be able to reach the famous rooftop and stand on the exact spot of the legendary concert, with Apple Corps saying the railings remain the same as they were in 1969.

The project gives an official structure to a site that has already operated as an unofficial pilgrimage stop for years. Fans have long gathered outside 3 Savile Row, drawn by the address where John Lennon, Paul McCartney, George Harrison and Ringo Starr worked at the height of the band’s late-1960s and early-1970s activity. The new attraction also shifts Beatles heritage further into London’s tourism economy, placing one of British pop culture’s most recognisable sites inside a managed, commercial visitor experience.

Apple Corps CEO Tom Greene said the site would return to the company’s “spiritual home.” McCartney called revisiting the building “such a trip” and said there were “so many special memories” there, while Starr said, “Wow, it’s like coming home.” London mayor Sadiq Khan is backing the project, adding political weight to a development that treats pop history as both heritage and business.

For Britain’s heritage industry, the appeal is clear. 3 Savile Row is not being sold as a static monument to nostalgia, but as a living brand, one that combines archive, retail, performance space and access to a rooftop that already belongs to music history. In a city where cultural memory is often packaged for tourists, The Beatles at 3 Savile Row will turn a famous address into a new kind of institutional destination, with the band’s past now positioned as a paid experience as well as a public memory.