Belvedere Debuts Limited‑Edition Formula 1 Bottle, Hosts House of 10 in Melbourne

LVMH‑owned Belvedere Vodka unveiled a limited‑edition Formula 1 bottle on Feb. 26, 2026, featuring a “dimensional track silhouette” that wraps around the bottle, signature F1 red accents and subtle checkered‑flag references, and the brand said it will activate track‑side at the Australian Grand Prix in support of the partnership. Francois‑Xavier Desplancke, President and CEO of Belvedere Vodka, framed the release as a redesign of the brand’s flagship: “Reimagining our iconic flagship, this special‑edition design expresses our commitment to excellence at every level,” he said, adding that “this edition embodies the shared ambition of Belvedere and Formula 1 to continually set new benchmarks and create exceptional moments that resonate far beyond the track.”

The special edition retains Belvedere’s tall frosted‑white silhouette while adding a bright red vertical neck label with BELVEDERE, the F1 mark and “Official Vodka of Formula 1” text on the bottle, according to retailer listings. BuyMyLiquor and WoodenCork describe crisp architectural line art and typography on the packaging and position the release as a “luxury collector bottle design” and a “display‑worthy” centerpiece for a home bar. Product metadata across retailer pages lists the expression as made from 100% Polska rye, distilled and bottled in Żyrardów, Poland, at 40% ABV (80 proof), with CaskCartel additionally noting the edition is distilled four times.

Availability and formats vary across reporting and retailer pages. DrinksTrade reported the bottle is available now at $70 for a 700ml format and $120 for a 1L format exclusively through Dan Murphy’s, while BuyMyLiquor and WoodenCork list a 750ml pre‑order expected to ship in April 2026. CaskCartel carries a 1.75L listing that is backordered. WoodenCork’s pre‑order header reads “PRE‑ORDER ITEM | EXPECTED TO SHIP APRIL 2026” and its checkout notes include shipping restrictions — no PO Boxes or APO addresses — a 21+ signature requirement and a “Not Eligible for Return” policy; CaskCartel warns images and designs may update without notice.

Belvedere is staging nightlife programming tied to the launch: the brand will present a House of 10 event described as bringing together renowned DJs in unexpected locations, set for Sunday 8 March from 8pm until late at Le Club, the underground speakeasy beneath Maison Bâtard on Bourke Street; entry is ticketed only. The DrinksTrade coverage reproduces an Instagram caption line that reads, “Rev up your spirits with Belvedere's limited‑edition F1 bottle, a tribute to the inaugural Las Vegas Grand Prix on Nov. 19! #belvedere #vodka.”

For gifting, retailer copy explicitly markets the bottle as an “Ideal Formula 1 gift bottle” and suggests it fits collectors, premium vodka enthusiasts and luxury gift buyers who want a standout home‑bar centerpiece. Tasting notes from BuyMyLiquor highlight soft vanilla, light cream and delicate rye grain on the nose with a smooth, medium‑bodied palate of subtle sweetness, white pepper and faint almond — tasting language aimed at sipping neat or in a martini. With multiple listed sizes and a mix of immediate retail claims and pre‑order timing, the release reads as a collector’s moment timed to the Australian Grand Prix and House of 10 programming, pairing spectacle with a high‑visibility retail push.