Best 2026 Product Launches So Far: New Le Creuset Color, Tide Innovation

1. Shop TODAY headline picks: new Le Creuset color and Tide’s biggest innovation since pods

Shop TODAY’s roundup leads with two buzzy launches — a new Le Creuset color and what it calls “Tide's biggest innovation since Pods.” Shop TODAY editors compiled an editor-tested running list of the best product launches of 2026 so far; the piece even notes the methodology fragment that “editors and writers screen, test and review hundreds of new releases.” Treat those two as the season’s must-check items — if you want show-stopping kitchen color or a laundry product that promises real convenience, these are the ones to track first.

2. Solawave’s newest LED mask — the most powerful in the market

If you’re into at-home skin tech, Katie Couric flagged Solawave’s newest LED mask as “the most powerful in the market,” designed to smooth wrinkles, even skin tone, and boost radiance without long treatment times. The sell here is practicality: professional-level light therapy without appointments, which makes it ideal for someone who wants visible results but hates booking spa time. I’d recommend it for a skincare-obsessed friend who already uses serums and wants to level up their routine with a single device.

3. Ceremonia Pequi Flyaway Gel — precision styling with nourishing oils

Ceremonia’s Pequi Flyaway Gel is tailor-made for anyone who wants clean, slickback styles or quick flyaway fixes; the brand’s copy promises a “non-sticky, non-greasy, buildable formula” in a 3-in-1 wand. The wand houses a mascara brush for precise application, a comb brush to tackle flyaways and an edge brush to tame baby hairs, and it’s formulated with Brazilian pequi oil, aloe vera and antioxidant-rich acai, according to the brand. Give this to someone who loves polished hairstyles and appreciates tools that solve small annoyances without residue.

4. Charlotte Tilbury Airbrush Flawless Crease-Proof Long-Wear Blur Concealer — full coverage that still looks natural

Charlotte Tilbury’s new concealer is a compact powerhouse: $36 and available at Sephora, Ulta and Kohl’s in 34 shades, it promises buildable, full coverage with a blur finish. Byrdie’s reviewer nailed it: “I was so impressed by how well it concealed my purple, dark circles, blemishes, and redness without looking cakey on the skin,” and added that it “last[s] all day with minimal creasing or emphasizing texture.” If you’re shopping for someone who needs true coverage under the eyes but hates the dry, heavy look, this is the one to buy.

5. Eadem Le Chouchou Exfoliating + Softening Peptide Lip Balm (Chateau Rose) — a lip balm that lives everywhere

Eadem dropped two new shades of its Le Chouchou lip balm; Chateau Rose is a pale rose with a fine champagne pearl finish and retails for $24 at Amazon, Sephora, and Eadem.co. Byrdie’s tester raves that “the existing shades live in every one of my bags, on my makeup desk, and on my bedside table because the moisturizing and slightly exfoliating formula actually works to smooth and nourish my lips.” This is the perfect small, un-fussy stocking stuffer for anyone who pockets skincare staples.

6. Armani Beauty Luminous Silk (and Luminous Silk Oil-Free) foundation(s) — a long-standing glow pick at $69

Armani’s Luminous Silk descendent shows up across editors’ lists at $69; Byrdie includes “Armani Beauty Luminous Silk at Sephora $69” among top picks and W magazine lists a “Luminous Silk Oil-Free Foundation $69.” Both listings confirm the same price point and the continued editorial love for Armani’s lightweight, skin-friendly finish. Get this for a makeup minimalist who wants a universally flattering, tried-and-true base.

7. ORA Method LED Gua Sha — hands-on tech for sculpting, $269

Byrdie’s top picks include the ORA Method LED Gua Sha, priced at $269 at Oramethod.com. It’s a device for someone who enjoys a tech-forward skincare routine and values the combination of LED therapy with facial massage. This is a thoughtful gift for the friend who already uses gua sha or microcurrent tools and wants the next-level at-home upgrade.

8. ThirdLove TempSync sports bra and leggings — thermoregulating activewear

ThirdLove expanded its TempSync collection with a wireless sports bra (sizes S to XL) that “lieslays flat against your body so it doesn’t dig in,” and seamless, lightweight leggings (XS to 3X) with a wide waistband that stays put while you move. The fabric is described by the brand as “thermoregulating” and “infused with natural volcanic minerals that respond to body heat and humidity, helping keep you cool and feel less sweaty while working out.” These are ideal for the friend who works out daily and dislikes sticky, clingy gym clothes.

9. Birdies Speedbird sneaker — a packable, ballet-inspired runner

Birdies — long known for comfort flats — ventured into sneakers with the Speedbird silhouette, described as “a retro-jogger riff” that “pairs ballet-inspired detailing and ribbon laces with the brand’s comfort-driven DNA.” It also features a collapsible heel and packable build aimed at on-the-go wear. Buy this for a traveler who wants a stylish sneaker that tucks in a suitcase and still reads elevated.

10. Skechers Glide-Step Altus and Pro — Sofia Vergara collaboration for sore feet

Skechers’ new Glide-Step drop teams up with Sofia Vergara on Altus and Pro styles that “pair a springy, geometric sole with hands-free slip-on ease.” Katie Couric’s coverage frames these as a relief option for tired feet, and they’ll be a hit for anyone who spends a lot of time standing or commuting and wants immediate comfort with a bit of celebrity cache.

11. Alex Mill Chilltern jacket — simple, wearable spring outerwear, $275

Alex Mill’s Spring Collection includes the chilltern jacket, shown on models and priced at $275 at Alex Mill. It’s a refined, easy-to-style jacket that will suit anyone who prefers low-fuss, elevated basics in their outerwear rotation. This is a reliable gift for the friend who prefers classic staples over trend-driven pieces.

12. Joon Loloi bedding and furniture collection — pattern-rich bedding starting at $49

Joon Loloi moved into the bedroom with its first-ever bedding and furniture collection, translating “its layered, pattern-rich aesthetic to the bed.” The debut includes cotton duvet sets in bold florals, painterly botanicals, and classic stripes, starting at only $49. It’s a smart, high-style pick for someone who loves pattern and wants an instant room refresh without a full redesign.

13. Jenny Bird jewelry — woven square earrings, bracelets and rings inspired by Milanese elegance

Jenny Bird launched a new jewelry collection of woven square earrings, bracelets, and rings “inspired by the easy elegance and confidence of Milanese women.” For a friend who loves modern, architectural jewelry with everyday polish, this collection reads like a confident upgrade.

14. Apple AirTag (2nd Generation) — tracking with Apple’s ecosystem

The Apple AirTag (2nd Generation) appears in editors’ tech drops; while the snippet is fragmentary, the product name signals another iteration of Apple’s tracking puck for keys, bags, and more. It’s the obvious gift for someone who loses things or travels with multiple bags and already lives in Apple’s ecosystem.

15. Béis The Pro Collection — travel gear for frequent flyers

Béis introduced The Pro Collection in the travel roundups; details in the snippet are limited, but the collection’s placement suggests new luggage or packing essentials aimed at frequent travelers. It’s a practical choice for anyone who logs miles and wants functional, stylish travel kit.

16. HigherDose Infrared PEMF Pet Bed — wellness tech for pets

HigherDose’s Infrared PEMF Pet Bed “combines pulsed electromagnetic field and infrared heat therapies to decrease anxiety, accelerate recovery and support aging, according to the brand.” For the pet owner who treats animals like family and is open to wellness tech, this is a high-concept present — just be aware the therapeutic claims come from the company.

17. Baby Brezza SuperQuick Sterilizer & Dryer — pragmatic baby gear

The Baby Brezza SuperQuick Sterilizer & Dryer made the list by name; the product title suggests a rapid sterilize-and-dry appliance for bottles and accessories. It’s a safe bet for new parents who need time-saving nursery gear.

18. Sweet Chemistry moisturizer — peptides from bovine sources, $148

Cosmopolitan’s reviewer BG called Sweet Chemistry’s moisturizer a winter hero: priced at $148 (noted as $148sweetchemistry.com in the snippet), BG wrote that it’s “packed with peptides from cows' bones (weird, but done in a sustainable, regenerative way, which is cool)” and that “my skin looks the best it has in a very long time since I started using this.” This is a splurge for someone who wants clinical-level results and tolerates richer textures.

19. SkinMedica HA5 Hydra Collagen Water Burst Moisturizer — $78 at Dermstore

For someone chasing hydration and collagen support, Cosmopolitan lists SkinMedica’s HA5 Hydra Collagen Water Burst Moisturizer at $78 (noted as $78Dermstore). It’s a solid mid-to-high-range moisturizer to slot into a targeted routine.

20. Tronque Exfoliating Refining Body Serum — $145 at Bluemercury

Tronque’s Exfoliating Refining Body Serum appears on Cosmopolitan’s list at $145 (Bluemercury). If you know a body-care maximalist who loves texture-smoothing products, this is a luxe body serum that pulls double duty on exfoliation and hydration.

21. The 7 Virtues Strawberry Jam Eau de Parfum — $94 at Sephora

For an unexpected, gourmand fragrance, Byrdie’s top picks include The 7 Virtues Strawberry Jam Eau de Parfum at $94 at Sephora. It’s a playful, modern scent to gift someone who likes fruity, nostalgic perfumes.

22. Byrdie and Cosmopolitan editor-tested context — why these picks matter

Byrdie’s tester noted, “I tested nearly two dozen products launched this month. These are the 10 I firmly stand behind—including one longtime industry staple that was reformulated, and is (shockingly) even better than before,” which underscores how many of these picks survived real editing and testing. Cosmopolitan’s roundups and Katie Couric’s new-product lists function the same way: curated, tested, and selected to highlight launches worth buying now.