BMW iX3 launches in US at $62,850, undercuts gas X3 M50 xDrive
BMW’s new iX3 starts at $62,850 with shipping, about $3,650 below the gas X3 M50 xDrive. The price tag sharpens the question of whether premium EVs have finally crossed a mainstream tipping point.
BMW has put a fresh price on a longstanding EV assumption: the electric version no longer has to cost more than the gas one. The 2027 iX3 50 xDrive starts at $61,500, plus a $1,350 destination and handling fee, bringing the U.S. starting price to $62,850. That puts it below BMW’s 2026 X3 M50 xDrive, which the company’s U.S. site lists at $66,500 before options and shows at $68,350 in configured form.
The gap is notable because it lands before buyers count any fuel or maintenance savings. It also gives BMW a new talking point in a market where luxury EVs have often struggled to justify their sticker price against familiar gasoline crossovers. The iX3 is the first series-production model on BMW’s Neue Klasse platform, the company’s next-generation electric architecture, and BMW has framed it as a reset for how the brand builds its future EVs.
BMW says the iX3 can deliver up to 434 miles of EPA-estimated range and charge at speeds up to 400 kW on DC fast chargers. The vehicle uses sixth-generation eDrive technology, which BMW says cuts energy losses by 40 percent, weight by 10 percent and manufacturing costs by 20 percent compared with the previous generation. Those numbers matter because they suggest BMW is not simply electrifying the X3 formula, but trying to rework the economics underneath it.
Reservations are open now through the configurator with a $1,000 deposit. BMW says U.S. market launch is set for September 2026, with deliveries beginning in late September. That is a change from BMW’s earlier public timeline, when the company first previewed the all-new iX3 on September 5, 2025 and said U.S. deliveries would begin in mid-2026.
The pricing shift lands at a sensitive moment for legacy automakers. For years, premium electric models have been positioned as technology showcases with a price premium attached. BMW’s latest move suggests that calculation may be changing, at least in one of the market’s most important segments. If a luxury EV can now come in below its gasoline equivalent at entry level, the real test is no longer whether the technology is aspirational. It is whether mainstream buyers are ready to treat it as the default.
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