Boag’s Brewhouse Reopens in Launceston, Boosting Regional Tourism

Boag’s reopened the refreshed Brewhouse in Launceston on December 17, 2025, marking a major investment in Tasmania’s brewing and tourism landscape. The $2.4 million project included a $1 million grant from the Tasmanian Government and was officially opened with Tourism Minister Jane Howlett in attendance. Operators expect the upgraded site to deliver as many as 29,000 extra visitors annually.

The Brewhouse relaunch positions Boag’s as a prominent tourism anchor for Launceston, and as a public celebration of roughly 145 years of local brewing history. As Tasmania’s largest brewing name, Boag’s is aiming to turn its heritage into a draw for both domestic and visiting beer fans, while creating more steady foot traffic for surrounding hospitality and retail businesses.

Beyond visitor numbers, the project is framed as a regional jobs support measure. The expanded visitor facing facilities are intended to underpin employment across the visitor economy by increasing demand for tours, hospitality services, and related visitor experiences. Local operators and tourism planners can expect a more defined point of interest to package into itineraries for walkers, food and drink tours, and shorter breaks into northern Tasmania.

The reopening also provides community value by reaffirming a long local tradition of brewing craftsmanship, and by creating a formal venue where history, production and public engagement meet. For people involved in homebrewing, brewing education and brewery tourism the Brewhouse presents a clearer pathway to see industrial scale processes and to connect with Boag’s legacy.

With the official launch complete, attention will turn to how quickly the projected visitor increase translates into sustained economic benefit for Launceston. For now the Brewhouse stands as a significant regional reinvestment in Tasmania’s brewing identity and its visitor economy.