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Brilliant Earth Releases 2025 Mission Report, Celebrates Two Decades of Impact

Brilliant Earth published its 2025 Mission Report on March 5, 2026, disclosing progress against 105 GRI and SASB indicators and marking 20 years since the company’s 2005 founding.

Rachel Levy3 min read
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Brilliant Earth Releases 2025 Mission Report, Celebrates Two Decades of Impact
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Brilliant Earth Group, Inc. (Nasdaq: BRLT) released its 2025 Mission Report, published March 5, 2026 from San Francisco, presenting measurable progress across four mission pillars and positioning the company as it marks two decades since its 2005 founding. The fifth annual Mission Report discloses progress against 105 GRI and SASB indicators and frames Transparency, Sustainability, Compassion, and Inclusion as the organizing commitments for the next chapter of the business.

“Twenty years ago, we founded Brilliant Earth on the belief that business could be a force for good and that beautiful jewelry and meaningful impact are not mutually exclusive,” said Beth Gerstein, Co-Founder and CEO of Brilliant Earth. “Our 2025 Mission Report is both a reflection of how far we've come and a renewed commitment to how much further we will go. We are grateful to our customers, partners, employees, and the global communities who have made this work possible, and who inspire us to keep pushing the boundaries of what ethical luxury can look like.”

Transparency and sourcing receive particular emphasis. Brilliant Earth highlights its Beyond Conflict Free™ sourcing standard and the Pathway to Beyond Conflict Free™ framework, describing traceable diamonds on a verifiable pathway towards more responsible mining practices and positioning the standard as a model for responsible diamond sourcing across the industry. The report’s disclosure against 105 GRI and SASB indicators is presented as the company’s metric for accountability and comparability.

Sustainability initiatives anchor the product narrative. The Capture Collection supplies lab-grown diamonds described as “carbon capture lab diamonds,” and the company pairs these stones with repurposed gold in a limited-edition Jane Goodall Collection. Inspired by the olive branch, the second limited-edition collection was crafted in repurposed gold with lab diamonds from the Capture Collection. Following Dr. Jane Goodall’s passing in October 2025, Brilliant Earth donated 100 percent of net proceeds from the collection for a limited time and now donates 10 percent of ongoing net proceeds, reporting that it has helped raise over $598K for the Jane Goodall Legacy Foundation Fund.

On-the-ground interventions are detailed as operational priorities. Through a partnership with Pure Earth, Brilliant Earth trains small-scale gold miners in mercury-free extraction methods while rehabilitating damaged rainforests. The Women’s Mining Network project in Madre de Dios focuses grant funding on technical training in clean gold extraction methods such as shaking tables, developing reforestation plans for mine closure, and showcasing progress at national and international forums. LinkedIn posts by company leadership add that the firm donated to the construction of the Gem Legacy Gem Faceting School in Tanzania and that Beth Gerstein visited Tanzania with her family to meet Jane Goodall and Foundation partners.

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The company also signals climate commitments in social media messaging. A LinkedIn excerpt attributes “Validation from the Science Based Targets initiative on our net-zero targets in under a year” and states a net-zero emissions target by 2050; the LinkedIn excerpt refers to the company’s 2024 Mission Report while the corporate release identifies the document as the 2025 Mission Report, a discrepancy noted in company communications. Personnel and recognition punctuate the report: CEO Beth Gerstein is associated with a Facets of Hope Award in 2025, CFO Jeff Kuo appears on an Outstanding 50 Asian Americans in Business listing for 2025, and AIDI named the company Most Sustainable Jewelry Brand, Most Sustainable Engagement Ring Brand, and Most Sustainable Colored Gem Mix Brand for 2025, while iNova awarded Gold for design of the 2024 Mission Report.

Investor activity runs in parallel. Brilliant Earth scheduled a 4Q25 earnings call for March 5, 2026 at 8:30 AM EST and posted investor news items on February 18, February 11, and January 29, 2026 as it moves into its third decade with a blend of product innovation, traceability frameworks, and philanthropic pledges.

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