Copperas Cove unveils new city logo with phased rollout

Copperas Cove’s City Council approved a new official logo on Tuesday, Jan. 7, part of a deliberate effort to refresh the city’s visual identity while managing costs and community expectations. The design, announced by the city the following week, is a monogram of two bold, stylized C letters that incorporate the silhouette of the State of Texas with a star marking Copperas Cove’s location.

City leaders described the circular, open layout as intended to symbolize unity, connection and forward movement while remaining clear and versatile across municipal platforms. The rebrand was collaborative: council members, city staff, community volunteers and a local graphic designer who volunteered his time all contributed to the final mark.

Financial planning framed the adoption. City officials estimated up to approximately $95,000 for an all-in, immediate transition but expect a phased-in cost of less than about $15,000 by absorbing annually purchased items into the existing budget. Larger expenses such as signage, fleet graphics and major installations will be replaced over months and years as the council approves funding for each project. That approach aims to reduce immediate budget pressure while ensuring the logo appears consistently over time.

For residents of Coryell County and the Cove, the change is mostly cosmetic but not without consequence. Municipal branding shows up on everything from utility bills and event banners to park signs and vehicle decals; a phased rollout means most people will notice updates gradually rather than all at once. Local sign shops, print vendors and uniform suppliers may see steady business as orders occur in cycles rather than a single spike. The branding decision also plays into broader efforts to present Copperas Cove to prospective businesses and visitors, aligning civic identity with regional economic development goals.

City Manager Ryan Haverlah and Public Relations Director Kevin Keller shared additional information in a video posted to the City’s YouTube channel, and the city provided contact details for residents with questions. Council members and volunteers emphasized community input during the design process, signaling an intent to keep the transition visible and participatory.

Our two cents? Expect the new logo to show up in small ways first—ballots, badges, brochures—and in larger ways only after funding is approved. If you have feelings about where money is spent or how quickly signs and other items should change, bring those comments to a council meeting or reach out to the city; a phased rollout gives the community real influence over timing and priorities.