CrossFit partners with Coaches Congress to expand coach education worldwide

CrossFit has entered a global partnership with Coaches Congress for 2026 that will put the brand at the center of coach-focused events and education. The agreement makes CrossFit an Official Partner of Coaches Congress and commits the organization to delivering keynote presentations, expert-led workshops, and tailored educational programming aimed at affiliate owners and coaches.

The announcement, made Jan. 9, 2026, emphasizes an expanded CrossFit presence at Coaches Congress events in key international markets, notably Europe and Australia. CrossFit will contribute programming designed specifically for box owners and coaches wrestling with the day-to-day of running an affiliate, from coaching pedagogy to business growth topics.

CrossFit CEO Don Faul summed up the intent simply: coaches and owners are the "heartbeat of CrossFit." The partnership is intended to help coaches and gym owners grow their businesses and professional skills, with CrossFit offering affiliate-specific ticket offers and programming designed for CrossFit professionals.

For affiliate owners and lead coaches this is practical news. Coaches Congress events already draw a mix of generalist business sessions and hands-on coaching clinics; CrossFit’s direct involvement promises more targeted content on scaling programming, coaching methodology, class design, and affiliate operations. The affiliate-specific ticketing suggests boxes can send staff at better rates, and the promise of CrossFit-led workshops makes these events relevant for both seasoned Level 2 and Level 3 coaches and newer trainers building a coaching toolkit.

Community impact will show up in two ways: better access to CrossFit-specific pedagogical material and stronger local networks. European and Australian affiliates should see the earliest effects, with CrossFit committing a significant on-the-ground presence in those regions. For U.S. and other international coaches, the partnership could mean increased opportunities to access CrossFit-aligned workshops when Coaches Congress expands its dates and locations.

Logistics and session lineups will roll out as Coaches Congress publishes event schedules, but the headline is clear: CrossFit wants to lean into coach education and local affiliate support rather than leaving professional development solely to independent conferences.

The takeaway? Plan now. Budget a seat for your head coach, look out for the affiliate ticket offers, and think about which gaps in coaching or operations you want addressed. Our two cents? Send the coach who runs your programming, not just the owner—education sticks when it gets back in the gym.