Devji Aurum debuts Ruhi line with 21‑karat Amber at City Centre Bahrain

Devji Aurum launched the Ruhi collection at City Centre Bahrain, staging a local event with gallery coverage while preparing a broader reveal during the brand’s upcoming Ruhi Week. During Ruhi Week, Devji Aurum will also unveil the latest releases from the Ruhi collection, including the stunning limited‑edition “Ruhi Amber” assortment.

The Ruhi Amber line is presented as a collector’s proposition: “This collection is crafted from 21‑karat gold and adorned with the finest and most valuable amber stones, showcasing the profound expertise and exceptional craftsmanship of its designers.” The brand describes the Amber pieces as limited made, crafted in 21k gold and set with what Gulf Times characterizes as some of the most exceptional amber stones.

Design DNA across Ruhi emphasizes architectural texture and motion. The Ruhi Pearl Pyramid Collection uses pyramid motifs and gold coin elements to pair precious Bahraini pearls with gemstones such as emeralds and rubies; “Pyramid motifs and gold coin elements create movement and dimension, transforming each piece into wearable architecture.” That structured geometry is positioned alongside the Ruhi Iconic Series, which explores the interplay between 21k Bahraini gold and unique special‑cut gemstones.

Ruhi is a broad signature line with multiple subcollections aimed at different gift personalities. The Iconic Series offers one‑of‑a‑kind pieces that “range from opulent statement chokers for the traditional woman to delicate, versatile designs for the modern, fashion‑forward aesthetic.” For someone who prefers floral influences and warm metal tones, the Ruhi Gestures collection delivers statement pieces in 18k rose gold; product copy reads, “Experience the true art of craftsmanship and allow Devji Aurum to be a part of your celebrations with our Ruhi Gestures collection, a creative fusion that is classic and contemporary in design.”

Collectors who prize artistic collaborations should note Rafrafa, Devji Aurum’s first Art Collection series created with Bahraini sculptor Khalil Al Hashimi. Devji frames Rafrafa as translating the artist’s monumental bird sculpture into wearable forms: “the collection is a translation of an iconic dialogue between the colossal world of sculpture and the delicate world of jewellery.” For lovers of long, dramatic diamond necklaces, the Allure Collection offers pieces set with baguettes, rounds, and other fancy cuts that drape from neck to navel.

Devji Aurum positions Ruhi as the product of an extended legacy. The company was founded in 1950 and is headquartered in Hidd in the Kingdom of Bahrain; its LinkedIn profile lists 804 followers and an employee range of 51-200, reflecting a multigenerational atelier that emphasizes handcrafted gold skins, certified diamonds, and unique precious and semi‑precious gems.

Availability and pricing are presented through the brand’s retail channels. Devji’s e‑commerce pages include SHOP NOW and BOOK AN APPOINTMENT prompts, and the City Centre Bahrain event highlights in‑market viewing and gallery imagery. Expect Ruhi Week to clarify limited‑edition counts, price points, and the full rollout schedule as the collection is positioned between heritage craftsmanship and contemporary wearable art.