Disney and Allure Bridals Reveal 35th‑Anniversary Light‑Up and Belle Gowns

Allure Bridals and Disney’s Fairy Tale Weddings opened the 35th‑anniversary playbook with two headline gowns that read as theatrical statements: a specialty 35th‑anniversary “light‑up” dress that “pays tribute to all the qualities embodied in Disney Princess storytelling with a glow,” and a Belle‑inspired gown commemorating the 35th anniversary of Beauty and the Beast. The collaboration lands as part of the wider 2026 Disney Fairy Tale Weddings collection, and Allure Bridals’ designs will be sold through authorized Disney Fairy Tale Weddings Collection retailers in inclusive sizes 0 to 30.

Disney framed the launch within a monthlong cadence of reveals. Korri McFann, Marketing Director for Disney’s Fairy Tale Weddings & Honeymoons, opened the campaign on the Disney Parks Blog and wrote, “Since 1991, Disney’s Fairy Tale Weddings & Honeymoons has made dreams come true for hundreds of thousands of wedding and honeymoon couples from around the world. To celebrate 35 years of love, we’re unveiling a series of surprise announcements each week in February – everything from a stunning new wedding venue to eye‑catching fashion and a show‑stopping engagement package. Be sure to bookmark this page to catch all the news.” Bram Lybeert covered the gown debut for WDW News Today on February 18, 2026, reporting the two marquee looks alongside the rest of the 2026 dress collection.

The celebratory fashion arrives alongside a new ceremony site at Disneyland Resort. Disney’s Parks Blog described the location as “the front steps of the iconic Haunted Mansion attraction at Disneyland park,” while other outlets used the phrase Haunted Mansion courtyard; in all accounts the venue becomes available beginning in July 2026. Travel coverage notes the site will host early morning ceremonies before the park opens, will accommodate up to 25 guests including the couple, and will include packages with an officiant, light décor, photography services, and transportation to and from a Disneyland Resort hotel. McFann emphasized the venue’s appeal, saying, “Haunted Mansion has long been a fan favourite, and the new venue gives couples another option for a distinctive destination wedding.”

The Haunted Mansion itself has a long pedigree at Disneyland, opening in 1969 and undergoing renovation and expansion in 2024, context that frames the site as both historic and newly refreshed for weddings. Disney’s broader Fairy Tale Weddings program now spans more than 50 venues across Disney destinations worldwide, and Disneyland Resort alone offers a suite of settings including Rose Court Garden at the Disneyland Hotel, the Forecourt of Sleeping Beauty Castle, and the recently added Magnolia Park Terrace.

Practical details for brides and planners are already on view: Allure Bridals’ Disney collection will be carried at authorized retailers listed on the Disney Weddings site, and DisneyWeddings site material includes a contact phone number for planning inquiries. An unofficial source, FairytaleWeddingsGuide, has reported a Summer 2026 promotional window with a reduced ceremony venue fee and specific booking deadlines; those numbers and mechanics are reported by that independent guide and should be confirmed with Disney’s official channels. With gowns that glow and a Haunted Mansion venue that caps at an intimate 25 guests, Disney’s 35th anniversary campaign leans into spectacle while preserving the small, curated moments that many couples prize.