DOJO AI raises $6 million to automate marketing decisions in real time

DOJO AI has raised $6 million in seed funding at a $30 million valuation, a bet on marketing software that moves beyond dashboards and into execution. The Lisbon-based company said the round, announced on April 22, was led by Armilar with participation from Heartfelt VC, and will fund product development and expansion in the United States.

The raise lands as agencies and in-house teams are under pressure to do more with less, and DOJO is positioning itself squarely in that shift. The company says it already serves more than 100 customers across the United States and United Kingdom, including CoinDesk, Morningstar, Broadvoice, PensionBee, CovertSwarm and Refine Labs. Its platform is built around what it calls agentic marketing, with AI agents that watch paid and organic campaigns around the clock, audit SEO and AEO visibility, generate brand-aligned content and feed results into the DOJO Graph, a live intelligence layer meant to shape real-time decisions.

DOJO’s website describes the product as an intelligent marketing system that watches every channel, tracks a brand, runs workflows and acts before teams have to. The platform is aimed at brand measurement, performance marketing, SEO and AEO, organic channels, personal branding and sales intelligence. It includes a proactive dashboard, pre-built workflows, shared context, on-brand content and a living graph that ingests signals from channels, campaigns, competitor movements, sentiment shifts and public conversations. DOJO also cites company-reported outcomes such as a 79% drop in cost of acquisition, a 200% increase in campaign performance and 15x faster reporting.

That message fits the pitch from co-founder and co-CEO Duarte Garrido, who has said DOJO was created to address the crisis he sees in challenger-brand marketing and to help smaller teams compete without enterprise complexity. Garrido’s background includes senior marketing roles at Coca-Cola, Sky and Standard Chartered. Co-founder Antonio Alegria brings technical AI experience and was previously associated with the AI and data architecture at OutSystems and Feedzai, while Luke Costley-White is listed in company management materials as a founding growth lead.

Armilar’s backing adds another layer to the story. The firm says it usually focuses on seed-stage opportunities closer to home in Iberia, while looking more broadly across Europe and, in some cases, the United States at Series A and beyond. Its portfolio materials explicitly cite DOJO AI, underscoring how investor attention is shifting toward systems that connect organic, paid, content and answer-engine workflows inside one operating model. DOJO had already raised £1 million in pre-seed funding in June 2025, and this latest round suggests the market is rewarding platforms that promise autonomous execution, not just analytics.