Dollar Shave Club Named Exclusive Grooming Partner of Durham Bulls, ATC Tie

Dollar Shave Club will be the Durham Bulls’ exclusive shaving and grooming partner, the team announced March 2, 2026, promising in-stadium branded activations and promotion across the Bulls’ digital platforms at Durham Bulls Athletic Park. The Triple-A affiliate of the Tampa Bay Rays said the collaboration will target its “highly engaged, family-oriented fan base” as the Bulls open their home season March 31, 2026; ticket plans remain available through the club.

The partnership is explicitly tied to Dollar Shave Club’s move to Durham’s American Tobacco Campus, where the company opened a 17,500-square-foot headquarters in the Crowe Building on September 11, 2025. The new office was designed by Little Diversified Architectural Consulting and built by BridgePoint General Contracting and features a terrace and breakroom overlooking Durham Bulls Athletic Park, flexible seating under a skylit top floor, “barbershop” lobby seating, and a custom mural on exposed brick.

Larry Bodner, CEO of Dollar Shave Club, framed the relocation as a people-driven choice and a strategic fit for the brand’s engagement with the ballpark crowd: “Relocating to Durham is a sharp move in every sense. We looked at Raleigh, Nashville, Austin — all the fast-growing hubs you'd expect — and what drew us to Durham is the people. There's a strong sense of community here, and the American Tobacco Campus puts us right in the heart of the city, steps from the Bulls and surrounded by global brands. Our new space is a place people will want to come to every day. It's bold, inviting, and unmistakably Dollar Shave Club. With space built for 80, this headquarters also gives us room to grow.”

The Durham Bulls’ announcement included a direct statement attributed to Dollar Shave Club in the team release: “Durham is our backyard and we look forward to growing the Dollar Shave Club brand while also supporting the community and great institutions like the Durham Bulls. The partnership for us is a natural fit rooted in a great experience whether it’s a great shave or enjoying time with friends and family at the ballpark. We very much look forward to providing the Durham Bulls fanbase with creative, exclusive grooming opportunities to try our products and share in our humor.” The team also said DSC will “bring their irreverent humor to the baseball diamond” as part of the activation plan.

The announcement is light on commercial specifics. The release does not disclose financial terms, the length of the exclusivity agreement, an effective start date for in-park activations, or whether Dollar Shave Club products will be sold at the team store or concessions. For media enquiries, the press materials list contact Nick Bavin at 919-687-6541.

With the brand’s headquarters described as having a work patio overlooking the ballpark and capacity for 80 employees, the pairing ties a national consumer brand’s local office to a high-visibility Triple-A franchise as Durham’s season opens March 31, 2026. Fans can expect visible DSC branding and digital promotions at Durham Bulls Athletic Park, though the club and company have not yet released a detailed activation schedule.