Dolly Parton opens first rebranded Tennessean travel stop in Tennessee

Dolly Parton cut the ribbon on Dolly’s Tennessean Travel Stop in Cornersville, Tennessee, on Wednesday, opening the first rebranded flagship in a planned rollout. The site sits at Exit 22 off I-65, at 3686 Pulaski Highway, about an hour south of Nashville and roughly an hour northwest of Huntsville.

Parton made a surprise public appearance at the opening and stood alongside business partner Gregory H. Sachs as the ribbon came down. In a November 2025 partnership announcement, Parton said her years on buses and touring taught her what travelers want on the road. The venture is aimed at truck drivers, families and road-trippers, and it is a source of new jobs and fresh energy for local communities.

The grand opening was scheduled to run from June 24 through July 3, with live music, food sampling and giveaways planned to draw traffic during the July 4 travel week. Opening day festivities were set for 2:30 p.m., and a full community celebration was planned for July 3. Additional locations across Tennessee and beyond will be announced in 2026.

The Cornersville stop is built around a mix of convenience and destination appeal. Planned features include DLY BBQ, Dolly’s Cup of Ambition Coffee in partnership with Community Coffee, a sit-down cafe and restaurant, a mural dedicated to Cornersville and a tour bus inspired by the one Parton has used for years. The stop is also expected to include a full-service restaurant, an upstairs bar, two stages, a dog park, outdoor seating and a trucker lounge.

Parton used the opening to take a playful shot at Buc-ee’s, saying, “I couldn’t leave it to beavers.” Fans lined up hours early in the Tennessee heat.