Dozens Brave Biting Wind for On The Hook Fish-and-Chips in Post Falls

Dozens of people lined up in the Grocery Outlet parking lot in Post Falls, braving a biting wind to buy On The Hook Fish and Chips’ signature line-caught wild Alaskan cod, according to a dispatch dated March 1, 2026 and Cdapress coverage that said fish-and-chip fans "braved the cold Thursday."

On The Hook Fish and Chips, a food truck franchise, is "best known for its fresh, line-caught wild Alaskan cod," and the Post Falls appearance reinforced a pattern Cdapress described as a truck "that reliably draws a crowd whenever it rolls through North Idaho." The Original dispatch said the visit "drew a sizable crowd despite cold, windy weather," with Cdapress adding that people endured a "biting wind" while they waited.

A photo credited to HAILEY HILL/Press captured the scene in the Grocery Outlet lot as "dozens of people lined up Thursday in the Grocery Outlet parking lot for line-caught wild Alaskan cod from On The Hook Fish and Chips," Cdapress reported. Customers moved through the line in layered jackets and knit hats; the crowd size was described only as dozens, with no exact sales or wait-time figures provided by the sources.

Social media played a central role in spreading word of the truck’s appearance. Cdapress noted that "Social media can be a powerful tool for businesses," and identified Richard Biallis and his wife among those who heard about On The Hook through a community Facebook group. No direct quotes from Biallis or the truck’s staff were included in the dispatch or Cdapress item.

The appearance was reported in a dispatch dated March 1, 2026 while Cdapress referred to the visit as occurring on "Thursday"; the two accounts align on location and conditions but do not provide a single explicit calendar date beyond those references. The Grocery Outlet location is cited only as the store’s parking lot in Post Falls; a street address for that specific lot was not provided in the reports.

The food-truck stop came amid a broader cluster of retail and development news in the area. Cdapress listed a forthcoming nomnom location at 5231 W. Riverbend Ave., Post Falls, and a planned Ross Point Gas Station at 310 N. Ross Point Road. Furniture Now has opened at 227 W. Appleway Ave. in Coeur d’Alene. Certified Biblical Life Coach Emily Funston, of The In-Between, is offering 12-week programs and can be found on Instagram at @TheInBetweenCDA; her practice is described as launching a website soon.

Larger projects cited in the same coverage include an Idaho Central Credit Union branch slated to open later this year across from Super 1 Foods along Highway 53 in Rathdrum; a flex-space development on Schrieber Way in Coeur d’Alene featuring six units of roughly 2,000 to 2,300 square feet each with offices and one space reserved for Atlas Building Group, with construction possibly beginning as early as spring 2026; the 33-unit "Nonna" mixed-use building across from Post Falls City Hall on Spokane Street, anticipated to be complete by October 2026; and Rooted Social House under construction at 310 N. Spokane St.

With dozens lining up in the Grocery Outlet lot despite cold, windy conditions, On The Hook’s visit — recorded in the March 1, 2026 dispatch and Cdapress coverage — highlighted both the appetite for specialty food offerings in Post Falls and the role of community social platforms in driving turnout for mobile vendors.