EA launches Sims 4 Marketplace March 17 with Moola and 30% split

EA is rolling The Sims 4 Marketplace into the game on PC and Mac on March 17, 2026, and opening applications for the Sims Maker Program today, March 5. The new Marketplace will sell official Expansion, Game, Stuff Packs and Kits alongside user-created Maker Packs purchased only with a new virtual currency called Moola; PlayStation and Xbox support will arrive in phased updates “in the next couple of months,” EA said, with no firm console dates yet.

Designers who want to sell through the Marketplace must apply to be vetted Makers; applications open March 5 on EA’s site and require applicants to be at least 18, be comfortable communicating in English, live in a non-embargoed region, maintain an account in good standing, and submit two assets for a technical evaluation. IGN and PC Gamer report that only vetted and approved Makers will be allowed to publish and sell within the in‑game storefront.

Moola is the only currency usable to buy Maker Packs and must be purchased with real money; Kotaku lists pack bundles at 200 Moola for $2.49, 500 for $4.99, 1,000 for $9.99, 2,600 for $24.99, and 5,500 for $49.99. Kotaku also notes Moola cannot be earned in‑game, is non‑refundable, and does not transfer between platforms, and neither Moola nor Maker Packs can be transferred player to player. GamesIndustry and PC Gamer emphasize creators will receive 30 percent of revenue from Maker Pack sales — GamesIndustry frames this as “For every 100 Moola spent, creators earn $0.30,” while PC Gamer’s example shows a 400 Moola pack would return $1.20 to its Maker.

Maker Packs are curated bundles containing between 3 and 30 assets and may include Create‑A‑Sim and Build/Buy items; EA will let Makers set pricing within Marketplace guidelines and, as GamesIndustry reports, promises Makers “creative ownership of their work and decide how their content is packaged and priced, within the Marketplace guidelines.” EA also says it will cover platform fees, VAT, server costs, and other transactional expenses and will reinvest in the program by supporting Makers, improving tools, funding human‑led quality verification, and translating every Maker Pack into 18 supported languages.

Quality control will be human led: EA and The Verge note all submitted content will be reviewed by humans to ensure it is safe, compatible, and appropriate for the game’s rating. EA’s Marketplace FAQ adds that Kits will become exclusive to the in‑game Marketplace on PC and Mac at launch on March 17, though any Kits already owned by players will remain in their libraries; the Kits exclusivity will take effect on consoles when the Marketplace arrives on those platforms.

Industry context sharpens the headline figure: GamesIndustry compares Sims Makers’ 30 percent share with Roblox creators, who reportedly keep between 50 and 70 percent on Roblox’s UGC marketplace. EA’s launch timeline, Moola pricing, and the 30 percent revenue split set clear parameters for creators and players ahead of the March 17 rollout — and EA closes its announcement with a direct appeal to community creativity: “We can’t wait to see what you and our amazing Maker community create next.”