eBay Acquires Depop from Etsy for $1.2B, Upending Streetwear Resale

eBay Inc. agreed to acquire Depop from Etsy, Inc. for approximately $1.2 billion in cash, the companies announced on February 18, 2026 in a joint press release datelined SAN JOSE, Calif., and BROOKLYN, N.Y. The transaction, subject to certain purchase price adjustments, was unanimously approved by both companies’ boards and is expected to close in spring / the second quarter of 2026, with market reaction sending Etsy shares up about 14 percent in after-hours trading.

Depop arrives with scale in streetwear and youth fashion: as of December 31, 2025 the marketplace reported 7 million active buyers, more than 3 million active sellers, and nearly 90 percent of buyers under age 34. Founded in 2011, Depop was acquired by Etsy in 2021 for a figure reported as $1.6 billion by AP and $1.62 billion by Techbuzz, a discrepancy noted in media coverage of the reversal.

eBay framed the purchase as a strategic plug into younger, fashion-forward shoppers. The joint press release said the deal “enhances eBay’s consumer-to-consumer (C2C) value proposition through addition of leading fashion marketplace with compelling complementary offering and deeply engaged Gen Z and Millennial customer base.” eBay CEO Jamie Iannone added, “We are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities.”

Operationally, companies said Depop is expected to retain its name, brand, platform, and culture while benefiting from eBay backend capabilities. Business of Fashion and the press release specify integration of eBay financial services, shipping solutions, and trusted experiences such as Authenticity Guarantee, along with cross-listing opportunities to expand visibility of Depop inventory and amplify global demand.

The deal shifts competitive dynamics in resale. Techbuzz framed the move as eBay buying a younger demographic platform to compete more directly with Poshmark and Vinted, while Business of Fashion emphasized eBay’s potential to expand share in luxury resale amid tariff-driven increases in secondhand demand. Value Added Resource reported eBay’s Total Active Buyers at 135 million with 1 percent year-over-year growth and attributed 1 million of that total to eBay’s recent acquisition of Norwegian marketplace Tise.

Practical conditions remain. The joint release notes purchase price adjustments and the expected spring / Q2 2026 close, and Value Added Resource flagged that regulatory approvals may be required, including a likely sign-off from an independent compliance monitor tied to a deferred prosecution agreement stemming from a 2019 stalking scandal — an assertion the outlet presented as needing confirmation. Etsy said it plans to use proceeds for general corporate purposes, continued share repurchases, and investment in its core marketplace.

For streetwear sellers and buyers, the immediate takeaway is concrete: Depop will continue as a standalone brand while plugging into eBay shipping, payments, and authenticity services, a combination that could broaden global demand for the platform’s youth-focused, curated inventory.