Flipkart plans India ticketing push, targets concerts and movie bookings

Flipkart planned to enter India’s movie and concert ticketing market, a move that would pull the Walmart-owned e-commerce company further beyond physical goods and into higher-frequency consumer spending. The company was targeting a May launch for the ticketing push, and it was also preparing a food-delivery pilot around the same time, sharpening a shift toward services that consumers use week after week rather than only when they buy products.

The timing matters because live events have become one of the most attractive growth areas in Indian consumer internet. Flipkart would be stepping into a crowded field led by BookMyShow, which is backed by Accel, and by Zomato’s District, the going-out app the company launched in 2024. District already bundles dining, live events and ticketing, putting movies, concerts, sports and restaurant bookings inside one consumer destination. That broad package has raised the stakes for rivals trying to win more of the same customer’s leisure budget.

India’s live-events economy has grown large enough to tempt the biggest platforms. EY and BookMyShow have estimated the market at about Rs 13,000 crore, or roughly US$1.41 billion. Recent reporting said India hosted 34,086 live events in 2025, while BookMyShow said live entertainment grew 17% that year. The momentum has been driven by concerts, festivals, comedy, cultural showcases, sporting events and major cricket matches, with cricket still carrying unusual pull in a country of more than 1.4 billion people.

For Flipkart, the move also fits a broader corporate reset. The company completed its domicile shift from Singapore back to India in 2026, a step widely seen as clearing the path for a future Indian listing. It has also been reshuffling senior management and strengthening units such as Myntra as it prepares for an eventual public offering. Taken together, the ticketing push suggests Flipkart wants to be judged less as a shopping marketplace and more as a consumer platform with multiple daily-use touchpoints.

That ambition comes with risk. Ticketing and food delivery are both competitive, low-margin businesses that often require heavy discounts and sustained spending to hold users. Still, if Flipkart can win even a slice of India’s fast-growing live-events market, it would gain a new revenue stream and a stronger foothold in the part of e-commerce where experience, not inventory, is becoming the prize.