Fox to air NFL games in Mexico starting with 2026 season
Fox will put the NFL on FOX, FOX+, FOX One and Tubi in Mexico, a move built around Thursday Night Football, the Super Bowl and year-round shows.
Fox is planting a much bigger flag in Mexico, giving NFL fans there access to Thursday Night Football, Sunday regular-season games, Thanksgiving matchups, all NFC playoff games, the Pro Bowl Games and the Super Bowl under a new multiyear deal that begins with the 2026 season. The agreement turns Fox’s Mexico push into more than a rights grab. It is a bet that the NFL can grow its audience, advertising reach and cultural relevance well beyond the United States.
Fox said it will distribute the games and surrounding programming across FOX, FOX+, FOX One and selected content on Tubi, creating several entry points for viewers with different habits and price points. The company also plans four weekly original NFL programs for Mexican audiences, including two focused on fantasy football, a sign that it wants to keep fans engaged throughout the week and across the season, not only when games are live. Fox said the package will deliver “hundreds of hours” of football content in Mexico.
The business logic is clear. Live sports remain one of the few dependable draws in a crowded streaming market, and the NFL continues to be one of the strongest brands in American media. By building a deep catalog of premium games and original programming in Mexico, Fox is trying to use that strength to support both subscription growth and advertising sales. FOX Latin America executive vice president Carlos Martínez said Mexico has an “enormous passion” for football, while NFL Mexico director general Arturo Olivé said the partnership will expand access through “broad coverage, original content and a season-long experience.”
The deal also fits the NFL’s broader international strategy. On Feb. 2, 2026, the league said it would return to Mexico City for regular-season games for the next three years starting in 2026, with matches at Estadio Banorte, and it extended its long-running broadcast partnership with TelevisaUnivision. The league said its fan base in Mexico is about 40 million, the largest outside the United States, and that NFL Flag in Mexico is projected to reach 3.3 million girls and boys nationwide in 2026.
Mexico is not an experiment for the NFL. The league has played regular-season games in Mexico City in 2005, 2016, 2017, 2019 and 2022, with the 2005 Cardinals-49ers game drawing 103,467 fans and setting the NFL’s outside-U.S. attendance record. The 2022 matchup drew 78,427. Fox’s latest move shows that the league and its media partners now see Mexico as a year-round market, not a one-off international stop.
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