Design

FRED Reimagines Force 10 Bracelet with Middle East-Exclusive Gold and Emeralds

FRED has reworked its Force 10 into a Ramadan capsule with Middle East‑exclusive yellow‑gold buckles set with emeralds and diamonds, expanding the Force 10 Rise line first unveiled in 2025.

Rachel Levy3 min read
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FRED Reimagines Force 10 Bracelet with Middle East-Exclusive Gold and Emeralds
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FRED has recast its signature Force 10 bracelet for Ramadan with a Middle East‑exclusive edit that pairs the maison’s emblematic cable with yellow‑gold buckles set with emeralds and diamonds. BURO247’s summary on February 26, 2026 described the launch as “Middle East‑exclusive models that combine the signature cable with yellow‑gold buckles set with emeralds and diamonds,” positioning the release as part of a regionally focused seasonal program.

The Force 10 story at FRED begins in 1966; AEWorld noted the bracelet as “an icon of the maison since its creation in 1966.” That heritage has been the basis for a string of regional editions: in February 2024 Emma Hodgson reported a limited edition Force 10 cable produced for Ramadan and Kuwait National Day, released as an ultra‑limited run of 120 pieces sold only in FRED’s Kuwait and Dubai boutiques, with green, red, white and black cables, titanium‑coated steel ends and buckles in titanium set with black diamonds.

A more structural rethink arrived with Force 10 Rise, first unveiled in 2025. The GoDubai editorial team described Force 10 Rise as an evolution that “expresses itself through a combination of powerful, assertive codes: the emblematic cable and buckle,” with the buckle adorned in diamond pavé and a line of diamonds. GoDubai highlighted that the collection’s graphic approach takes “a whole new dimension in a band ring” and that the Rise pieces use three rows of pink or white gold to create a deliberate interplay of organic and rectilinear shapes.

The 2026 Ramadan edit extends that Rise vocabulary into yellow gold and vivid green. Buro247 Me (Pia Abou Malhab, February 26, 2026) singled out a “medium buckle delicately set with emeralds” and noted that Force 10 Rise is “now debuting in yellow gold exclusively in the Middle East.” Pamper.My’s product list identifies specific SKUs circulating in press coverage, including Force 10 Bracelet LM Full Emerald, Force 10 Bracelet LM YG Full Diamond, Force 10 Rise Ear Cuff, Force 10 Rise SM Earrings, Force 10 Rise LM Earrings, Force 10 Rise Ring and Force 10 Rise Necklace. DubaiPRNetwork’s coverage adds that the semi‑pavé buckle is intended to pair with a green or yellow gold cable and that the range includes an adjustable necklace, a striking band ring, two pairs of earrings and an ear cuff designed for mixing and stacking.

Availability and edition information remain uneven across the reportage. AEWorld’s 2024 account gives a concrete figure - 120 pieces sold only in Kuwait and Dubai boutiques - while BURO247, Buro247 Me and DubaiPRNetwork describe the 2026 pieces as “Middle East‑exclusive” without publishing edition sizes or prices. Even material notes retain gaps: a BURO247 fragment records the phrase “The Force 10 family (often offered with 18K” but the sentence remains incomplete in supplied copy.

Taken together, the 2024, 2025 and 2026 initiatives map a deliberate regional strategy: a titanium and black‑diamond cable executed for Kuwait National Day and Ramadan in 2024, Force 10 Rise’s diamond pavé reinvention in 2025, and a 2026 Ramadan capsule that foregrounds yellow gold and emeralds for Middle East clientele. With no retail prices disclosed in current press excerpts, the collection arrives as a statement of localized luxury that leans on FRED’s 1966 iconography and the maison’s self‑styled identity as “The Sunshine Jeweler,” translating Ramadan’s light into gold and stones while leaving technical specifics to be confirmed.

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