GODIVA Launches Spring Egg Gift Box and Masterpiece Bunny Tin

GODIVA opened its spring and Easter collection under the campaign name Bite Into A New Beginning, rolling out globally from March 3, 2026, as part of the brand’s centennial year. The launch centers on two seasonal crowd pleasers: an Assorted Chocolate Easter Egg Gift Box, 18pc, and a Chocolate Masterpiece Bunny Tin, 15pc, both positioned as limited edition spring gifts that lean on GODIVA’s Belgian craftsmanship and celebratory gold‑box heritage.

The Assorted Chocolate Easter Egg Gift Box, 18pc, arrives in eye-catching seasonal packaging. Parade describes the item as coming in a turquoise gift box with a pink ribbon, and reports it is available at a wide variety of retailers including the Godiva website, Macy’s, Bloomingdale’s and Dillard’s for about $50 (prices may vary). GODIVA lists the product by name on its Spring collection pages as Assorted Chocolate Easter Egg Gift Box, 18pc, pairing playful presentation with the brand’s signature assortment approach.

The Masterpiece 15pc Bunny Tin is presented as a premium bunny‑shaped keepsake tin filled with 15 individually wrapped Masterpiece chocolates, crafted for spring gifting and lasting delight. Parade provides the exact confection breakdown: five Decadent Dark Chocolate with Ganache, five Heavenly Milk Chocolate with Ganache, and five Dark Chocolate with Smooth Caramel. Pladisglobal also highlights the tin as a collectible mascot for Easter gifting, underscoring the tin’s role as both a seasonal display piece and a reusable keepsake.

GODIVA’s Spring collection extends beyond the egg box and bunny tin to a full roster of SKUs that include Signature Chocolate Truffles Gift Box, Spring Edition, 15pc and 24pc; Patisserie Chocolate Truffles Gift Box, 15pc; Dark Chocolate Truffles Gift Box, 24pc; Assorted Chocolate Gold Gift Box options with Azalea Ribbon and Iris Ribbon in 15pc and 30pc formats; and 15pc and 30pc Gold Ballotins with Iris or Azalea ribbons. GODIVA’s site frames these under its Gold Collection and promotes a Spring First Look Sale - Limited Time Only.

Packaging and flavor cues play into the season: GODIVA copy emphasizes iconic gold gift boxes adorned with seasonal ribbons and touts floral‑themed assortments and citrus‑infused truffles as spring favorites. Pladisglobal’s campaign language invites consumers to “savour the moment, embrace the change in the air and bite into something new.” Mark Carolan, GODIVA Global Brand Lead, said, “As we celebrate our centennial year, this campaign marks an important step in our brand journey. With Bite Into A New Beginning we’re reimagining spring as a moment of transformation, where chocolate becomes a catalyst for renewal. It’s about celebrating the season with intention, beauty and the unmistakable pleasure of Belgian craftsmanship.”

Campaign activations for Bite Into A New Beginning include immersive retail displays, digital storytelling and social activations, with the rollout designed to be fully adaptable across markets. With modest price cues and widely stocked U.S. retail placements, these spring pieces are positioned as practical luxuries for filling Easter baskets or setting a festive table while celebrating GODIVA’s 100 years of chocolate making.