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Google Bets on AI Agents to Drive Enterprise Cloud Growth

Google is rebranding Vertex AI into Gemini Enterprise Agent Platform, betting that paid agents and cloud controls will turn AI into recurring revenue.

Marcus Williams3 min read
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Google Bets on AI Agents to Drive Enterprise Cloud Growth
Source: m.economictimes.com

Google used its Las Vegas cloud conference to make a blunt financial argument: AI agents matter less as a flashy product demo than as the clearest route to enterprise revenue. Sundar Pichai and Google Cloud chief executive Thomas Kurian framed the company’s next growth phase around software that can plan tasks, choose actions and execute work with limited human supervision, then wrapped that pitch in a stronger sales message for corporate buyers who care about security, governance and control.

The centerpiece is the Gemini Enterprise Agent Platform, which Google said is the evolution of Vertex AI and the only place where Vertex AI services and roadmap updates will now live. The platform gives customers access to more than 200 models, including Gemini 3.1 Pro, Gemini 3.1 Flash Image, Lyria 3 and Gemma 4, along with third-party Anthropic models. That kind of flexibility is meant to make Google look less like a model vendor and more like an enterprise operating layer, a position that puts it in direct competition with OpenAI, Anthropic and the wider enterprise software market.

Pichai said more than half of Google’s overall machine-learning compute investment in 2026 is expected to go to the Cloud business, a sign that the company sees enterprise monetization as the best payoff for its AI spending. He also said Google’s first-party models were processing more than 16 billion tokens per minute through direct API use, up from 10 billion in the prior quarter. Gemini Enterprise had 40% quarter-over-quarter growth in paid monthly active users in the first quarter, and Google said nearly 75% of Google Cloud customers are using its AI products.

Google is also trying to prove that usage is turning into real business demand, not just experimentation. The company said 330 customers processed more than one trillion tokens each over the past 12 months, while 35 crossed the 10-trillion-token mark. Google Cloud said it had passed a $50 billion annual revenue run rate in the second quarter of the prior year and had 13 product lines generating more than $1 billion annually, metrics that suggest the cloud arm is already carrying much of the company’s AI commercial burden.

The push is showing up in customer deals and partner announcements. Google completed its acquisition of Wiz in March 2026 and is now extending its security portfolio with an agentic defense stack that combines Threat Intelligence and Security Operations with Wiz’s Cloud and AI Security Platform. Google and Boston Consulting Group said their expanded partnership is aimed at moving enterprises beyond pilots and toward scaled agentic adoption, with BCG estimating billions in bottom-line impact. On April 22, 2026, Vodafone Business and Google Cloud announced new managed security and AI concierge services tied to their $1 billion strategic partnership, while Tata Steel expanded its deployment of unified agentic AI across its global value chain.

Google has already pointed to early users such as HCA Healthcare and Best Buy, and Gemini Enterprise for Customer Experience launched on January 11, 2026, with Kroger, Lowe’s, Papa Johns and Woolworths among the first customers. The message to investors is clear: Google wants AI agents to be bought, governed and paid for like core infrastructure, not admired like a prototype.

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