Google TV Streamer 4K hits best price yet at Amazon Prime Day

Amazon priced the Google TV Streamer 4K at $74.99 for Prime Day, a 25% cut from its $99.99 list price and the lowest price yet for the device in the United States. The deal applied to both the Porcelain and Hazel colorways.

Google introduced the streamer in 2024 as the successor to the discontinued Chromecast with Google TV (4K), and said it would go on sale for $99.99 on September 24. The company positioned it as a faster, more premium replacement that also works as a smart home hub for Google Home and Matter devices, with support for Matter, a built-in Thread border router, 4K HDR, Dolby Vision, Dolby Atmos, a redesigned voice remote and 32 GB of storage.

That hardware pitch has only grown more aggressive. Google’s store now lists the Google TV Streamer (4K) at $79.99, down from $99.99, and its specs page says the device has 32 GB of storage, a 22% faster processor and twice the memory of the previous Chromecast device. Amazon’s product pages go further, saying the streamer can watch live TV, access more than 800 free channels from Pluto TV, Tubi and other services, control smart home devices, and use the redesigned remote to find shows or ring a lost handset.

The discount says as much about platform competition as it does about a single streamer. Google is trying to make the TV the control point for entertainment and home automation; Roku has rolled out a new home screen and on-screen smart home controls on its devices, while Apple’s Apple TV can serve as a home hub for remote control and automation. Amazon’s own streaming pages keep leaning on live TV, free channels and device control. The fight is no longer over which box sits behind the television, but which company owns the first screen in the home.