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Gramicci and ALWAYTH Release Eight‑Piece All‑Weather Capsule on February 28

Gramicci and ALWAYTH's second collaboration is an eight-piece, all-weather capsule that went on general sale February 28 after a Harajuku pre-sale and launch party on February 27.

Mia Chen2 min read
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Gramicci and ALWAYTH Release Eight‑Piece All‑Weather Capsule on February 28
Source: gramicci.jp

Gramicci and ALWAYTH pushed a compact, practical capsule into the Tokyo market at the end of February — eight styles that hit general sale on Saturday, February 28, 2026 after a Harajuku-only pre-sale and launch party on Friday, February 27 starting at 7:00 PM. The drop is Vol. 2 of the partnership and lands approximately three years after their first collaboration, folding Gramicci’s climbing-heritage silhouettes into ALWAYTH’s technical, weather-resistant design language.

The product list is literal and lean: co-branded sweatshirts; twill climbing trousers; fleece hoodies; lightweight nylon jackets; a cap; fleece pants; two graphic short-sleeved T-shirts; and one long-sleeve. The wardrobe reads like functional romance — twill that wants to be scuffed at the cuff, fleece that holds heat without bulk, and lightweight nylon outer layers meant to shrug off sudden Tokyo rain. The climbing references are explicit: the trousers are described as twill climbing trousers, echoing Gramicci’s lineage that traces back to founder Mike Graham’s 1980s modifications to kung fu pants and the brand’s diamond-shaped gusset history.

The campaign visuals were shot against a Tokyo backdrop and leaned into a narrative, not just product porn. As the release put it, the campaign "tells the story of a young couple's romance that crosses the boundary between city and nature - expressing the world of this collaboration in a grounded, everyday way." Eyecmag described the imagery as "a whimsical and romantic campaign, shot in Tokyo, produced to coincide with the collection," framing the eight styles as clothing for movement between pavement and trail rather than pure runway gestures.

The Harajuku launch felt equal parts retail and small festival. Gramicci hosted the pre-sale on February 27 at its Harajuku location — Gramicci Harajuku 3F, 6-13-1 Jingumae, Shibuya-ku, Tokyo — where attendees could buy the capsule early, have drinks, and watch live performances scheduled from 19:00 to 21:00. The capsule then went on general sale from store opening on February 28 at Gramicci Harajuku and Gramicci Umeda, and via Gramicci Official Online, with additional availability at selected retailers and stockists throughout Japan.

AI-generated illustration
AI-generated illustration

For context within Gramicci’s calendar, the Vol. 2 collab arrives after the brand’s broader Spring/Summer 2026 activity; Gramicci’s wider SS26 range titled "Original Freedom" was noted to arrive earlier in February, with that full range arriving February 6. Vol. 2 specifically zeroes in on weather-ready, co-branded everyday pieces rather than a seasonal runway statement.

This is a tidy, tactical release: eight pieces, a Harajuku moment, and a Tokyo-shot narrative that positions the collection for real wear across shifting urban weather. If you wanted an easy, all-weather backbone for a capsule wardrobe that references climbing utility without the costume factor, this one was built for it.

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