Greensboro Swarm Unveils Dark-Blue Colorectal Cancer Jerseys, Auction Benefits Novant Health

Greensboro Swarm will wear specially designed dark-blue colorectal cancer awareness jerseys when they host the Motor City Cruise at Novant Health Fieldhouse on March 7 at 6:00 p.m. ET, with all game-worn uniforms to be auctioned to raise money for the Novant Health Foundation. The event is presented by Novant Health and ties directly into Colorectal Cancer Awareness Month activities across Guilford County.

The jersey, unveiled March 4 by the Swarm, features dark blue ribbon-inspired panels on the sides of both the jersey and the shorts, a deliberate visual tribute to those affected by colorectal cancer. Steve Swetoha, President of the Greensboro Swarm, said, "Colorectal Cancer Awareness Night is an opportunity to bring our community together for a meaningful cause while enjoying the excitement of a Swarm game. We’re grateful for our partnership with Novant Health, whose leadership in prevention and education helps us raise awareness, promote early screening and support those impacted by colorectal cancer."

All game-worn jerseys will be put up for auction during the March 7 contest, and fans will be able to bid online through the team’s auction platform as well as in-arena. Proceeds from the auction will go directly to the Novant Health Foundation to support colorectal cancer research and patient care, according to the team’s March 4 announcement.

Fans are encouraged to extend the awareness campaign beyond the Fieldhouse by participating in "Dress in Blue Day" on March 6, the day before the game. The Swarm’s publicity materials and local coverage, including WXII12, have emphasized early screening and community advocacy as the central goals of the themed night.

Local media coverage of the jersey debut includes a WXII12 segment with video posted to its YouTube channel, and sports outlets listed the Swarm’s Colorectal Cancer Awareness Night on event calendars. The March 7 matchup gives Greensboro residents a concrete way to support prevention and patient services: attend the game at Novant Health Fieldhouse, wear blue on March 6, and bid on a game-worn jersey to direct funds to the Novant Health Foundation for colorectal cancer research and care.

The Swarm’s initiative links a home-court evening with a measurable local benefit, using the Motor City Cruise game and the auction to raise awareness and funding as March observances continue.