Gregorys Coffee launches franchise program with Craveworthy Brands, open house Feb. 17

Gregorys Coffee announced on Feb. 13, 2026 that it is launching an official franchise program after nearly 20 years of building the brand and more than 50 cafés nationwide, and will kick off the effort with a Franchise Open House on Tuesday, Feb. 17 from 4–7 p.m. ET at 2070 US-9, Old Bridge, NJ 08857 in Glenwood Green Shopping Center. Entrepreneurs are invited to taste-test Gregorys’ craft coffee, explore the café experience firsthand and connect with the leadership team at the event.

The franchising push is backed by Craveworthy Brands, described by Gregorys as a multi-brand restaurant franchiser and hospitality platform providing franchise infrastructure. Program materials list systems, purchasing power and centralized resources as foundational supports, and emphasize operational support and guidance as new locations open and operate.

Craveworthy’s role is presented as broad: real estate expertise, training, operations support, supply chain and culinary support are specifically named, along with marketing, technology and data-backed site selection. Chainstoreage-style language in the announcement notes comprehensive onboarding and store training followed by ongoing operational guidance to help owner-operators build strong teams and execute consistently.

Gregorys says it is seeking experienced multi-unit entrepreneurs, qualified owner-operators and strategic investors to develop new locations. The brand identified priority development regions as the Southeast, Mid-Atlantic, Midwest, Mountain West and select West Coast markets, framing expansion as a way to protect the core elements that define the company’s customer experience. Founder Gregory Zamfotis said, “We’ve spent years building Gregorys with intention and care to ensure it stood the test of time before opening the door to franchising. Our Gregulars are the heart of this brand, and we wanted to grow in a way that protects what makes Gregorys special - the taste of our coffee, the feel of our experience. With the support of an industry leader, we’re partnering with passionate operators who share that love for the hustle and grind and want to bring something meaningful to their communities.”

Gregorys traces its roots to Manhattan and was founded in 2006; the company describes itself as a “culture-defining coffee brand born in NYC” and says it has been perfecting the craft coffee experience for nearly 20 years while scaling to more than 50 cafés across the United States. Marketing language tied to the franchise launch includes the call to action “Join The Gregular Movement.”

The announcement also referenced broader category momentum, noting that the specialty coffee market is projected to exceed $80 billion by 2030. The franchising materials do not include franchise financial terms, franchise disclosure documents or a registration URL; program copy states that registration information for the Feb. 17 Franchise Open House is available through Gregorys Coffee. Interested entrepreneurs should plan to attend the Old Bridge open house if they want to meet the leadership team and sample Gregorys’ menu.