Haggard Coffee & Oddities Grand Opening Draws Crowds to Brooksville

A steady stream of customers turned out Sunday for the grand opening of Haggard Coffee & Oddities, a new shop that blends specialty coffee service with novelty and curiosity items at 635 W. Fort Dade Ave. The celebration brought a mix of local residents, motorcyclists and collectors to downtown Brooksville for an event that included a bike night, vendor booths, food trucks and a bean-bag competition.

The opening took place Sunday, Jan. 11, 2026, and the shop’s launch day featured vendor tables offering collectibles and oddities alongside espresso and brewed coffee. Organizers staged several community-oriented attractions that drew families and evening crowds alike, creating foot traffic on a block that local business owners have been working to revitalize.

Haggard’s business model—combining a morning coffee operation with novelty retail and periodic events—creates multiple revenue streams for a small downtown location. The shop will be open 7 a.m.–3 p.m., Wednesday through Monday, and closed on Tuesdays, giving morning commuters and weekend visitors a clear window to stop by. The address and hours position Haggard to capture both breakfast and mid-morning traffic as well as foot traffic from special events.

For Brooksville, the opening represents more than one new storefront. Vendor booths at the event provided local makers and collectors with short-term income opportunities and exposure to new customers. Food trucks that lined the avenue benefited from increased patronage during the festivities, and the bike night element brought riders into downtown, a demographic likely to spend at nearby businesses. Those cross-sector effects - food, retail, events - contribute to downtown vibrancy and help diversify the local small-business ecosystem.

Economic implications for Hernando County are modest but tangible: new small businesses reduce vacancy, broaden the retail mix, and create irregular employment and vendor opportunities. If Haggard sustains the mix of daily coffee sales and periodic special events, it may serve as a template for other entrepreneurs considering event-driven retail in historic downtown corridors.

Hernando Sun staff photographed the opening event, capturing the crowds and vendor displays that marked the shop’s first public weekend. For residents, Haggard Coffee & Oddities offers a new morning stop and a destination for collectors and event-goers; for downtown Brooksville, it adds another reason for people to visit West Fort Dade Avenue and support the local economy in the months ahead.