Health-E Commerce Highlights Women-Owned, FSA/HSA-Eligible Wellness Brands for Women's History Month

Health-E Commerce announced a curated Women’s History Month program to spotlight women-owned brands available on its marketplaces, emphasizing that many of the featured products can be bought with tax-free flexible spending account (FSA) and health savings account (HSA) funds. The PR Newswire release frames the effort within the "$1.9 trillion global wellness economy" and points to categories including innovative sun protection, science-backed skincare, mom-and-baby care, and hydration support.

DALLAS, March 2, 2026. Health-E Commerce is the parent brand to FSA Store and HSA Store and operates WellDeservedHealth.com; Bpoc materials note the company’s family of brands serves "70+ million consumers with tax-free health and wellness accounts." Since 2010, Health-E Commerce’s brand portfolio has positioned itself in the direct-to-consumer e-commerce market for tax-free health and wellness benefits, building a catalog the company describes as the largest selection of qualified medical products with easy-to-understand educational resources.

The company also moved quickly after regulatory changes affecting what shoppers can buy with spending accounts. Bpoc states that "More than 70 million Americans who use flexible spending accounts (FSAs), health savings accounts (HSAs), and corporate wellness dollars received welcome news earlier this year when the passage of the CARES Act made both over-the-counter (OTC) medicines and feminine care products fully eligible for purchase with tax-free funds." To simplify use of those newly eligible dollars, Health-E Commerce announced the launch of a feminine care product selection on FSAstore.com, HSAstore.com, and WellDeservedHealth.com.

Keri Kaiser, chief revenue officer for Health-E Commerce, framed the program in industry and consumer terms: "Women-owned businesses represent one of the fastest-growing segments in health and wellness, with female founders bringing products to market that address critical gaps in preventive care, skincare, maternal health, and everyday wellness essentials," said Keri Kaiser, chief revenue officer for Health-E Commerce®. "We're proud to offer a growing category of women-owned brands on FSA Store® and HSA Store® as part of our commitment to meeting the health needs of all FSA and HSA users, including individuals and families with diverse needs and interests." PR Newswire repeats that the spotlighted brands sell products eligible for purchase with tax-free FSA and HSA funds.

Bpoc materials underscore Health-E Commerce’s advocacy role, noting the company has "played an essential role in consumer advocacy in the tax-free health space through both advocating for eligibility of important new categories within the IRS-approved list of eligible medical expenses and leading a committee of industry experts to promote" policy and access. The Women’s History Month program, the company says, aligns that advocacy and marketplace reach with a push to surface women-owned founders and FSA/HSA-eligible wellness categories across FSA Store, HSA Store, and WellDeservedHealth.com for the more than 70 million account holders the brands serve.