London Gold Launches In-House Custom Jewelry Design Across Phoenix Valley

London Gold on March 2, 2026 announced the expansion of its in-house custom jewelry design services across three Phoenix Valley locations, promising a full design-to-finish workflow and a condensed timeline for bespoke pieces. The company says its approach gives clients direct access to professional jewelers who manage the design and production process locally and that "many custom pieces [are] completed within three to four weeks, depending on complexity."

Custom orders at London Gold begin with a consultation at one of the retailer's Valley locations, where clients "meet with experienced designers to discuss ideas, preferences, and budgets," the company states. Designers draw inspiration from the store portfolio or clients' own sketches, then produce computer-aided design renderings that "can be shared electronically or viewed in person." Once approved, London Gold creates a wax model so customers can preview a tangible mockup and request adjustments before final production.

The in-house workflow, as described on London Gold's website, moves from CAD to wax to production with stone setting, finishing, and polishing all "handled in-house by London Gold’s jewelers." The retailer lists gold, platinum, and palladium as available metals and says the service covers "custom diamond engagement rings," wedding bands, pendants, diamond bands, and other fine jewelry. The site also promotes the experience with the tagline "Our custom jewelry designs are made in-house for a fast, easy, and brilliant experience."

London Gold highlights its bench strength numerically: "London Gold’s jewelers bring more than 200 years of combined experience in design, rendering, modeling, and craftsmanship." The company offers named examples of past work on its site, including Engagement Ring Setting 14KR - Custom Order 200-23321, Emerald & Diamond Band 14KW 200-23691, Stackable Diamond & Blue Topaz Ring 200-23340, and a listed "Custom 5.04 Carat Emerald Cut Engagement Ring DD#HEC-10031," attributed to designer labels such as Ascencio Designs and Daniels Designs under the banner "Here are some examples of our Custom Jewelry proudly MADE in Phoenix, AZ!"

A discrepancy appears in London Gold's materials on which three Valley shops will provide the service. The press release lists Scottsdale, Chandler, and Arrowhead as the three locations, while website copy instructs consultations at "Scottsdale, Chandler, or Peoria." Neither source explains the difference, and the company has not provided store addresses or a clear statement about whether every stage of production occurs at each location or at a central Phoenix bench.

If London Gold's timeline and in-house claims hold, buyers seeking a custom engagement ring or a reset can expect a tech-forward but hands-on process: consultation, CAD approval by e-mail or in person, wax-model sign-off, then local setting and finishing. These operational details and the Arrowhead-versus-Peoria location question remain subject to confirmation from London Gold; the retailer's promotional materials currently frame the offering as a faster, locally produced alternative to outsourced custom work.