Lush unveils 2026 Valentine's Day bath bomb and gift collection

Lush rolled out its 2026 Valentine's Day collection on Jan. 12, centering the release on bath bombs and the brand’s signature bubble bars. The limited assortment is pitched toward gift givers and self-care shoppers, with individual items priced from about $6.50 to $22 and premade sets that make last-minute gifting simpler.

Key single items include the Love Letter Bath Bomb ($6.50), Tisty Tosty ($7), Sweetheart Bath Bomb ($8) and Life In Rosy Light Bath Bomb ($8). For bubble fans, the Be My Valentine reusable bubble bath is listed at $12, while a ready-to-gift Love Burger bath gift is priced at $22. The collection blends classic Lush fizzables with shower gels, soaps and premade bundles, and the brand is offering eco-friendly gift wrapping options for those who want a finished present without extra packaging waste.

For shoppers, that mix matters in two ways: price flexibility and convenience. Individual bombs under $10 let buyers build personalized sets without breaking the bank, while premade bundles and gift wrapping take the guesswork out of presentation. The reusable bubble bath option adds a keeper element for people who prefer low-waste, multi-use items rather than single-use packaging.

Visuals and product details are available through Lush’s online store and the site’s shop-by-collection navigation, which aggregates seasonal pieces and bundles for quick comparison. That makes it easy to check scent profiles, ingredient notes and in-stock status before committing. If you care about matching scents across a set, look for the same product family names and double-check weight or net product sizes when assembling your own mix-and-match gifts.

Local impact is practical: independent retailers and craft sellers who pair bath products with candles, cards or small accessories can lean on these price points to create complementary bundles. For community sellers, carry a few of the $6.50–$8 bath bombs as add-ons and offer a wrapped-up option at the $22 price point to cover materials and time.

The takeaway? This drop gives fizzheads inexpensive entry points and ready-made options for Valentine’s Day gifting without sacrificing eco considerations. Our two cents? Mix one of the lower-priced bath bombs with a reusable bubble bar and opt for eco wrapping to create a thoughtful, sustainable present that doesn’t feel like last-minute fluff.