Lush's 2026 Valentine collection highlights cocoa butter craft

Lush rolled out its 2026 Valentine collection with a clear emphasis on craft and skin-first ingredients, positioning the line as gift-forward and designed for in-store discovery. The range leans heavily on cocoa butter across multiple formulas, pairing familiar fizz with richer, moisturising textures and seasonal novelties meant to read as handmade treats.

Standout items include the Love Burger Bath Bomb, a multi-piece novelty meant for unboxing and sharing; Life in Rosy Light, a heart-shaped bath bomb topped with a cocoa-butter melt that softens the water as it dissolves; and Bananas For You Bubbleroon, a banana-bread-scented bubbleroon formulated with both cocoa and shea butters for extra emollience. Exfoliation gets a Valentine twist too with Love Bug Scrubee, an exfoliating scrub product aimed at adding texture as well as scent to a self-care routine. The assortment also spans shower gels, soaps and a variety of curated gift sets for different budgets and gifting styles.

Sustainability and sensory detail are part of the pitch. The collection replaces conventional plastic glitter with synthetic fluorphlogopite, a plastic-free glitter alternative, and cites Fair Trade cocoa butter in selected products. That combination targets shoppers who want a playful presentation without obvious single-use plastic, while also flagging ethical sourcing for cocoa butter where possible.

Lush is leaning into the ritual of purchase as part of the product: stores are encouraging hands-on experiences, including demonstrations and the chance to see bath bombs hand-made in shop. For community members who value craft, that means the product encounter is part of the appeal—seeing a bath bomb pressed, wrapped or topped in person reinforces the handmade positioning and helps buyers choose the right texture and scent.

Practical value for shoppers: choose cocoa-butter-forward items if you want extra moisturisation and a richer post-bath skin feel; pick bubbleroons and butter-topped bombs when you want a creamier, slower melt; and opt for products flagged with Fair Trade cocoa butter if ethical sourcing matters to you. If presentation is part of the gift, the Love Burger multi-piece and packaged gift sets give built-in ceremony without extra wrapping.

The collection is available in stores and online, so you can weigh convenience against the in-store craft experience. Our two cents? If you love the theatrical side of bath-time and care about skin feel, visit a shop to sample the melts and scents before you buy—bring a small bag for testers and let the cocoa butter do the talking for your post-fizz glow.