M7 Swiss Stage Up 45% to 3.62M Peak as Burmese Viewers Surge

The M7 Swiss Stage finished with noticeably bigger crowds than its predecessor, peaking at 3.62 million viewers for the Round 5 match between ONIC and Team Falcons and logging roughly 45% higher Hours Watched and other watch-time metrics compared to M6. That jump matters because it signals broader, sustained audience growth for mobile esports as organizers roll out engagement mechanics and streamer partnerships.

A major driver of the increase was a marked rise in Burmese-language viewership. Regional watch-time shifted significantly, with Yangon Galacticos emerging as a clear catalyst for the surge. Local fans tuned in in larger numbers than in previous stages, pushing overall peaks and stretching total watch-time across multiple matches. Tournament integrations also played a role. Moonton’s M7 Pass watch-to-earn rewards and the company’s coordinated streamer partnerships appear to have converted passive viewers into active participants, increasing concurrent viewership and time spent on broadcasts.

The Swiss Stage wrapped on January 17, leaving knockout planning and broadcaster strategy in focus. Higher peaks and more hours watched translate into tighter sponsor inventory and more valuable ad CPMs for networks and teams. For streamers and community creators, the combined effect of watch-to-earn and official partnerships points to renewed opportunities for collaboration and monetization during the knockout rounds. For teams, the increased regional pull around Yangon Galacticos suggests that roster exposure and social media activation in Myanmar will be a higher priority.

Community implications are immediate. Localized content and language feeds are proving their worth, and organizers who invest in regional production and talent tie-ins are likely to keep fueling growth. Streamers who localize overlays, schedule co-streams with popular regional channels, and integrate watch-to-earn prompts stand to capture a share of the increased attention. Advertisers and sponsors should recalibrate targeting to include Myanmar markets and Burmese-language inventory as part of campaign buys for the remainder of M7.

If the knockout stage sustains even a fraction of the Swiss Stage momentum, expect broadcasters and Moonton to expand interactive rewards and streamline streamer partnerships. That would lock in the tournament’s audience gains and make the remaining matches must-watch for regional fanbases, content creators, and brands chasing mobile esports viewership.