Mack Trucks and Wrangler Launch Limited-Edition Denim Trucker Jacket at ConExpo

Mack Trucks and Wrangler are staging a literal meet-cute of workwear and heavy equipment at ConExpo-Con/Agg 2026, which runs March 3–7 at the Las Vegas Convention Center. The collaboration centers on a limited-edition, dual-branded denim trucker jacket - unisex and produced with the Wrangler Brand collaborations team - that will first be available at Mack’s booth #S-60622, where the Mack Shop will be open daily from 9 a.m. to 5 p.m. during the show. The collection’s first drop is built specifically for ConExpo; consumers will have first access at the booth with additional online availability later in the year through Mack’s shop.

Joe Broyles, listed as “global collaborations & chase, Wrangler,” framed the partnership as a cultural fit. “Wrangler has always stood for the people who get the job done — the farmers, the builders, the drivers — and Mack Trucks is the heavy-duty machinery they trust to get it there,” he said. “Both of our brands are forged in durability. Seeing the iconic Mack Bulldog suited up in tough Wrangler denim is something we did not know we needed until we saw it. This is a genuine collision of two great American icons built to last, and we could not be more proud to be part of it.”

The ConExpo activation doubles as visual theater: five Mack trucks on display will each carry their Bulldog hood ornament wearing a custom-fitted denim jacket, a stunt described in the announcement as “Available for the Mack faithful and, for the first time ever, for the legendary Bulldog hood ornaments that ride up front.” The jackets are unisex and carry dual branding; the first consumer pieces will be sold at the Mack Shop inside booth #S-60622 before a wider online drop later in the year.

The Wrangler collaboration lands against a backdrop of deliberate design choices at Mack. On the new Pioneer model, Mack repositioned its bold logo lower on the grille to enhance airflow around and over the nose, a decision that involved “some back-and-forth” and that “enhances the truck’s height and creates a particularly striking image when viewed from a distance.” The bulldog now sits fully integrated into the hood and is flanked by air intakes to improve aerodynamic performance; “This change makes the bulldog an important part of the new trucks’ aerodynamic performance instead of merely a decorative item,” Yates added. Jonathan Randall, president of Mack Trucks North America, described the Pioneer as embodying the brand’s DNA and character: “This truck tells the Mack story. It’s bold, iconic, strong and timeless, embodying our DNA and character while taking our customers into the future with an advanced design that prioritizes both driver experience and operational efficiency.”

Presented at ConExpo booth #S-60622 and sold first through the Mack Shop during March 3–7, the Wrangler x Mack denim trucker jacket is a collectible stitch in a long-running narrative: “The Mack bulldog hood ornament, one of the most storied symbols in the trucking industry, has stood watch over countless jobsites, highways and hauls since 1932.” The activation makes that lineage literal, translating a 1932 emblem into a contemporary piece of branded workwear.