Mammoth Brands aims to become the next consumer goods giant

Mammoth Brands is betting that a handful of digitally native labels can grow into something closer to Procter & Gamble than a niche startup. The company, whose portfolio includes Harry’s, Coterie, Lume, Flamingo and Mando, is using acquisitions and product launches to push beyond one category at a time and into a broader consumer-goods platform.

The strategy rests on a simple shift in shopper behavior: loyalty is no longer reserved for legacy names, and newer brands can win with sharper pricing, better performance or cleaner formulations. Mammoth was founded in 2013 by Jeff Raider and Andy Katz-Mayfield, then rebranded from Harry’s Inc. to Mammoth Brands in April 2025 to reflect a business that no longer revolved around a single razor line. The company says it is one of the largest consumer packaged goods companies built in the last 20 years, with a mission to “Create Things People Like More.”

That ambition became clearer in October 2025, when Mammoth agreed to acquire Coterie. Mammoth said the diaper brand had surpassed $200 million in net revenue over the prior 12 months and grown nearly 60% year over year, while also holding the No. 1 Net Promoter Score in its category. Forbes has reported that Coterie counts Karlie Kloss and Ashley Graham among its investors, underscoring the brand’s appeal beyond traditional baby-care channels.

Mammoth’s portfolio is built around brands that have each broken through in different ways. Harry’s reshaped razors and says it has been tried more than 20 million times since launching in 2013. The company says Harry’s has also helped connect more than 2 million men to mental health resources, showing how mission marketing has become part of its consumer pitch. Coterie has become a premium baby-care player, while Lume brought a more aggressive, modern marketing style to deodorant. Mammoth also says Target helped launch Harry’s into retail, a reminder that shelf space still matters even for companies that first grew online.

The next test is whether that mix can produce durable leverage rather than added complexity. Mammoth says it has donated more than $20 million to nonprofit partners and launched Mammoth Good, an impact fund with a goal of reaching 3.4 million people over 10 years, signaling that it still wants social mission to sit beside commercial growth. At the same time, market reporting has tied the company to a possible public offering as early as the second half of 2026, a step that would put its scale, margins and retail execution under even sharper scrutiny.