Matsuya Ginza Hosts GINZA Sweet of the Week Celebrating White Day Chocolates

Matsuya Ginza is hosting GINZA Sweet of the Week from March 4–14, 2026, an event listing described as featuring premium confectionery makers and limited White Day assortments, positioning the department store as a destination for luxury gifting in the run-up to White Day. The calendar overlap with several hotel and restaurant offerings gives shoppers multiple locations to compare handcrafted chocolate and seasonal white-confection novelties.

Standout items carrying clear price tags include Divan’s Angel Hair Chocolate, offered at one piece for ¥3,240. The listing calls it, "This luxurious and innovative chocolate combines the traditional Turkish sweet 'Pishmaniye' with chocolate and pistachios." Its distinctive cross-section, which resembles a thin, hair-like thread, has garnered attention on social media as an evolved version of Dubai chocolate due to its striking visual impact. GINZA2026 (6 pieces) is priced at 3,240 yen and had a store opening window at Matsuya from February 8 to 14 as a Matsuya Ginza Limited 1/3 ~ EC release, showing how Matsuya staged earlier limited drops ahead of the March event.

Chocolatier Uegaki presents a bonbon box described in detail: "Chocolatier Uegaki, who grew up on organic farming, has created a bonbon box that combines whiskey from the local Yabu Distillery with homemade white chocolate made with Peruvian cocoa butter and milk chocolate made with Madagascar cocoa." The box also uses Sulawesi vanilla from Indonesia, chestnut honey from his own farm, and Namwa bananas from Okinawa, underscoring provenance and small-batch ingredients. Amazonia’s Black letter box (6 pieces) is listed at 3,301 yen, with a February 10–14 Matsuya opening window; its bonbon chocolate features Kuromoji, and "The leaves and branches of Kuromoji grown in Ofunato, Iwate Prefecture, and Nakatsu, Oita Prefecture, are used to bring out the depth of the fragrance."

Beyond Matsuya, hotel pastry programs expand the White Day calendar. Hyatt Centric Ginza Tokyo will offer two exclusive White Day desserts—the White Chocolate and Berry Mousse and the White Chocolate and Raspberry Cream Puff—available from March 7 to 15, 2026. Tokyo Station Hotel serves an Elegant White Chocolate and Fruit Afternoon Tea at their historic Lobby Lounge from February 19 to March 31, 2026. THE BAR on the 24th floor of The Royal Park Hotel ICONIC Tokyo Shiodome runs a Spring Strawberry Parfait blending cherry blossom aromas and vibrant strawberries on weekdays from March 9 to April 30, 2026, and Shangri-La Tokyo launches an Easter Sweets Collection from March 15.

For in-person buying at Matsuya’s basement-food level, GATEAU FESTA HARADA Matsuya Ginza Ten remains a visible fixture with an address at 東京都中央区銀座3-6-1 松屋銀座 本店 B1F and phone 03-3563-0133. Reviewer lines include "グーテ・デ・ロワ ホワイトチョコレート。ホワイトチョコがたっぷりコーティングされていて、噛むとパキッと音がします♪" and "これ、ホント美味しい♪ 個人的には、深煎りコーヒーと一緒に食べるのが好きです(´ω`)" The shop lists "Reservations unavailable" and appears alongside the reviewer phrase "The King of Rusk, Gâteau de Roi" with a displayed rating of 3.6; the product "グーテ・デ・ロワ プレミアムは、ミルクチョコレートで贅沢にコーティング♪ 11月～4月下旬までの期間限定商品です。310 [...]" remains available through the stated seasonal window.

Matsuya’s programming sits within a wider Tokyo confectionery rhythm: HANAGATAYA's Tokyo Originals brand introduces five new February products developed with PAPABUBBLE, uRn.chAi&TeA, and Eitaro Sohonpo, and the listing references Matsuya's Regional Co-creation x GINZA Valentine World. For shoppers assembling a high-end White Day gift, the March 4–14 GINZA Sweet of the Week provides a concentrated place to sample provenance-driven bonbons, while adjacent hotel programs through mid‑March and into April offer complementary white‑chocolate and seasonal fruit options.