McDonald's, Crocs launch McDAAG Happy Meal March 10, includes digital games

McDonald’s USA is launching a limited-time McDonald’s All‑American Games Happy Meal starting March 10 that includes one collectible mini Crocs keychain, Jibbitz-style charm stickers and an on-box QR code that unlocks an integrated digital gaming experience. The promotion will be available at participating McDonald’s restaurants nationwide while supplies last.

Each Happy Meal will contain one of six mini Crocs keychain toys designed to resemble Crocs’ signature molded clog silhouette, with at least four colors confirmed in reporting: red, blue, orange and yellow. Two additional toy variants were not named in promotional materials. The mini Crocs are sold as collectible keychains intended to be portable and customizable using the included Jibbitz charm stickers.

McDonald’s promotional copy for the tie-in frames the toys around game-day rituals: "Every athlete has their unique game day routine — maybe it's blasting their favorite song on repeat, loading up on fries from their Happy Meal, or wearing their lucky pair of athletic wear. Now, with the McDonald's All American Games (McDAAG) Happy Meal, fans get their hands on one of six mini Crocs keychain toys, featuring Jibbitz charm stickers to customize their mini footwear and take them wherever the game leads them!" The line appears on McDonald’s USA Menu Spotter material distributed with the campaign.

The food components for the McDAAG Happy Meal follow standard Happy Meal configuration, offering a choice of hamburger or chicken nuggets served with fries, apple slices and a drink. Customers are instructed to scan the QR code printed on the Happy Meal box to unlock the integrated digital gaming experience, with additional activities available via the Happy Meal website and online hub.

The toy rollout is tied to the McDonald’s All‑American Games exhibition event scheduled for Tuesday, March 31, 2026, at Desert Diamond Arena in Glendale, Arizona. Tip-off for the girls’ game is set for 6:30 p.m. local time and the boys’ game for 9:00 p.m. local time. This edition marks the 49th annual McDonald’s All‑American Games, featuring 48 players, 24 girls and 24 boys, who were selected by an independent committee of analysts, prep scouts, media and coaches from more than 700 nominations.

McDonald’s is also tying the promotion to philanthropy: with every Happy Meal purchase a donation will be made to Ronald McDonald House Charities. Promotional materials describe the toys as available for a limited time and caution availability is limited to participating restaurants while supplies last.

McDonald’s announced the partnership on its social channels and outlets used an AP photo by Matt Dunham to illustrate the mini Crocs keychain toys in coverage. The company lists March 10 as the start date for the promotion; some reporting noted a day-of-week discrepancy, but the campaign’s date is March 10. Stores and franchises distributing the Happy Meals will manage toy inventory locally as customers scan box QR codes to access the digital components tied to the McDAAG programming.