Meghan Markle’s As Ever Drops Limited-Edition Leather Bookmark, Sells Out in Minutes

Meghan Markle’s lifestyle label As Ever quietly dropped a limited-edition leather bookmark that vanished from the online shop within minutes of going live, according to multiple reports. The petite keepsake is described as handmade in the United Kingdom, crafted from supple black leather and finished in gold lettering rendered in Meghan’s handwriting.

Reporting of the launch date conflicts. Several outlets placed the drop on January 13, 2026 and cited an Instagram tease and same-day coverage, while one original notice lists a February 27, 2026 release; that discrepancy has not been resolved by the brand. One account with a timestamp claimed the Instagram announcement appeared at about 5:03 p.m. on a Friday and that the item was showing sold out by 5:04 p.m., but other reports offered different elapsed times.

Daily Mail, Town & Country, and ElleDecor supply the most consistent product details. Town & Country and ElleDecor report the bookmark reads “Fell asleep here” in gold calligraphy ink, while As Ever’s marketing copy has rotated short expressive phrases and recently used “Hold that thought.” Town & Country called the piece "a keepsake designed for those who linger, pause, and return," and the brand posted the caption "For the chapters you want to savor most" when teasing the launch.

Price and purchase specifics are concrete and modest. The individual bookmark was listed at $18 (reported as £13.40), and As Ever offered a gift set called A Moment to Unwind that bundled the bookmark with a jar of sage honey with honeycomb and herbal peppermint tea for $64. Orders for both the single bookmark and the gift set were limited to four per person, according to coverage.

Production notes give the drop a deliberate, small‑batch feel. One report names a collaboration with a small British studio, Sbri, and says the maker uses sustainably sourced vegetable-tanned leather and produces in-house. Daily Mail relayed maker copy about customization and made-to-order options and quoted, "With care but with speed too, so you can get your pieces sooner and enjoy them for longer. An object of love with as much character as the person who owns it."

Timing of the sellout varies across outlets. ElleDecor described the bookmark as "sold out in approximately seven minutes flat on January 13," Town & Country said it was gone in less than 30 minutes, and one account claimed a one-minute disappearance tied to a 5:03 p.m. Instagram post. At least one report raised the possibility the immediate sold-out notice could have been a website glitch; no sales figures or unit counts have been released.

The bookmark drop fits a pattern for As Ever: prior limited editions — December chocolate bars, an October holiday candle and sparkling wine debut, and the initial March 2025 launch — have all sold out quickly. For buyers still interested in Meghan’s brand, core pantry items and a trio of herbal teas, raspberry spread, edible flower sprinkles, crêpe mix, shortbread cookie mix with floral toppings, Napa Valley rosé, Marlborough Sauvignon Blanc and signature candles remain listed as available in the brand’s catalog.

Without confirmation from As Ever about the official launch timestamp, production run or whether the sold-out notice reflected actual inventory or a site error, the bookmark’s swift disappearance nevertheless underlines how a small, hand-lettered object at an accessible $18 can generate immediate demand.