Meta revives Facebook Creator Studio as AI companion app
Meta is testing a standalone Creator Studio companion app built around AI recommendations, daily priorities, and reply drafting for select Facebook creators.
Meta has brought back the old Creator Studio idea as a standalone companion app and wrapped it around an AI assistant that is now being tested with select Facebook creators. The new experience is meant to tell creators “exactly how to grow on Facebook,” with recommendations tied to their content style, performance, audience engagement and goals.
At the center of the app is Meta’s Creator Assistant, introduced on June 4 inside the Facebook creator dashboard. The assistant can answer follow-up questions about why a specific Reel performed well, how an audience has shifted over time, and what kinds of topics or formats might work next. It can also brainstorm ideas using trending audio, cultural moments and top-performing content styles.
The companion app adds a daily work queue that goes beyond brainstorming. It will surface priorities such as reviewing post performance, tracking progress toward goals and flagging comments that need replies. It will also include AI-assisted comment tools that can draft responses in a creator’s own tone, but only for approval before anything is posted.
The relaunch comes as Meta pushes harder to keep creators inside Facebook’s own ecosystem instead of third-party tools. The app is designed to reduce reliance on outside products like ChatGPT for ideation and analysis.
The timing also follows a burst of creator-business updates from Meta this spring. On March 18, the company launched Creator Fast Track, a program for established creators new to or returning to Facebook that includes guaranteed pay and higher reach for eligible Reels. Facebook paid content creators nearly $3 billion in 2025, up 35% from 2024, and the number of creators earning more than $10,000 annually on the platform rose by more than 30% year over year.
Views and time spent watching original Reels on Facebook roughly doubled in the second half of 2025 compared with the same period in 2024, while the company removed more than 20 million accounts impersonating large content creators last year.
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